Monster Enters Exclusive Partnership With the Trading Standards Service in Cheshire West and Chester, in the U.K., for Major Anti-Counterfeiting Effort

By Monster, PRNE
Monday, January 10, 2011

LAS VEGAS, January 11, 2011 - — U.K. Alliance is Part of Monster's Global Fight to Halt Illegal
Counterfeit Sales of Its High-Performance Products –

Monster, a leading manufacturer of cables, headphones and consumer
electronics accessories based in Brisbane, California, U.S.A., today
announced that it is partnering with the Trading Standards Service in
Cheshire West and Chester, in the U.K., in an exclusive alliance to fight
illegal counterfeiting of Monster's high-performance products throughout the
U.K. Monster and the TSS have entered into the agreement in order to work
together on identifying, investigating and prosecuting criminals dealing in
counterfeit Monster products.

Monster has already assisted the TSS in several ongoing investigations
and will work with it on upcoming raids in the near future. The Monster/TSS
anti-counterfeit initiative will be spearheaded by Monster's EMEA Gray Market
Investigator Jim Mathieson of C3i Europe Ltd based in the U.K. and Camilla
, Monster's U.S.-based Brand Protection Manager.

David Tognotti, Monster's General Manager and Vice President of
Operations noted: "The manufacture and sale of counterfeit consumer
electronics products is a major concern to Monster, its retailer partners,
and, of course, our customers, all over the world. We are increasing our
enforcement actions to help to protect U.K. consumers from being defrauded by
sellers of counterfeit products. Our alliance with the TSS will help us
ensure that when our customers make the choice to buy a Monster product they
know they are getting a genuine Monster item. By combining the resources of
our Brand Protection team with those of the TSS we look forward to a vigorous
anti-counterfeit and diversion program in the U.K." We are targeting
importers, distributors, and retailers of counterfeit product, including the
many website businesses selling counterfeit versions of Monster products.

Vanessa Griffiths, Regulatory Services Manager, Cheshire West and
Chester, said "We welcome the opportunity work with Monster and their Brand
Protection Team in the fight against counterfeiting, and look forward to
producing worthwhile results in the near future."

In addition to its U.K. effort, Monster is currently working with federal
and state law enforcement in the U.S., as well as the EU, and China as well
to stop the manufacture and trade of counterfeit Monster products globally.
The company has been successful with recent raids and arrests of
counterfeiters in China and the U.S. and has a full slate of additional
anti-counterfeit investigations underway.

Consumers with ANY information or questions regarding counterfeit
products or diverted products are encouraged to contact: Camilla Herron,
Brand Protection Manager - Monster Cable Products, Inc. at +1-415-330-4402 or


Monster was founded by Head Monster Noel Lee with a commitment to
creating products under the Monster Cable(R) brand to literally "make music
sound better." Today, Monster has grown and diversified to become the world's
leading manufacturer of connectivity solutions for high-performance audio,
video, car audio, computer, console and computer gaming, as well as a leading
innovator in the field of iPod(R) and iPhone(TM) accessories and professional
audio and sound reinforcement. As part of its commitment to improving the
music listening experience, Monster worked with Dr. Dre and Interscope Geffen
A&M Chairman Jimmy Iovine to create the Beats(TM) by Dr. Dre(TM) headphone
line, including the Heartbeats by Lady Gaga headphones. The company is also
continuing to innovate with its own line of Monster brand headphones,
including "Turbine Pro(TM) In-Ear Speakers(TM)," the first in-ear headphones
geared for use by music professionals and audiophiles. Additionally, under
its Monster Power(R) brand, the company is the leading manufacturer of
high-performance AC power line conditioning and protection products for
audio/video systems.

Explore the world of Monster at

Visit Monster's Counterfeit Education Web Page at:

About Cheshire West and Chester Trading Standards Service

Chester West and Chester Trading Standards Service offers advice and
information for businesses in Cheshire West and Chester regarding Trading
Standards legislation such as weights and measures, food and fair trading.
The aim of the Service is to promote a fair trading environment that enables
honest businesses to succeed. This is achieved through a variety of
activities including the provision of advice and education for businesses and
through the detection and investigation of criminal offences.

Sara Trujillo, DBA Public Relations, for Monster, +1-212-388-1400, strujillo at

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