Transformation at Top of Agenda for CPMRC's Annual Conference in Jan. 2011

Video Interview of Dee Hock, Founder of VISA, Adds to Overall Conference Focus on Transformational Leadership in Healthcare

GRAND RAPIDS, Michigan, December 9, 2010 - The 19th International Conference (Jan. 19-22, 2011)
(www.cpmrc.com/consortium/conference/) of the CPM Resource Center
(www.cpmrc.com/) (CPMRC), an Elsevier (www.elsevier.com/)
company and leader in assisting healthcare organizations improve practice at
the point of care, will focus on transformational leadership and feature
advice from many business leaders, including Dee Hock, founder and CEO
emeritus, Visa, Inc..

"The essence of transformation, real innovation and hope for healthcare
will be brought to life by our conference presenters through stories, tools
and methodologies," said Bonnie Wesorick, MSN, RN, DPNAP, FAAN, CPMRC founder
and chairman emeritus, CPMRC. "We will have the opportunity to learn from
people who have transformed their industries. Attendees will gain an insight
on what transformation entails, the challenges that can occur and the overall
outcome."

Hock has received several recognitions, notably from Money magazine, as
one of the eight individuals who changed the way people lived in the previous
quarter century. Hock's video presentation will be part of Wesorick's keynote
session The Essence of Transformation, the Real Innovation and Hope for
Healthcare: Lessons From a Transformation Sage, on Tuesday, Jan. 20. In the
presentation, Hock speaks with Wesorick about the overall journey, providing
insights from his book One From Many.

The conference will also feature other keynote addresses including Connie
White Delaney, PhD, RN, appointed member of the U.S National Health
Information Technology Police Committee; David Brailer, MD, Ph.D, former
National Health Information Technology Coordinator and Michelle Troseth, MSN,
RN, DPNAP, CPRMC Executive Vice President and Chief Professional Practice
Officer.

In addition, more than 60 member presentations and educational workshops,
covering a wide range of topics including practice, education, technology
adoption, physician and team engagement, evidence-based tools and outcomes
will be presented. Attendees will be able to actively network and engage with
other professionals and key decision makers to discuss healthcare topics and
trends, from professional practice to culture transformation.

CPMRC's 19th International Conference will be held at the Hyatt Regency
Embarcadero in San Francisco, Calif. For more information about the
conference, including registration, please visit:
www.cpmrc.com/consortium/conference.

About CPMRC

The CPM Resource Center (CPMRC) offers content, processes,
tools and services that support practice advancement, cultural
transformation, infusion of evidence-based care, and interdisciplinary
integration at the point of care. CPMRC's evidence-based products and
professional services assist healthcare organizations in creating a healthy
work culture and interdisciplinary integration using the CPM Framework(TM)
that supports cultural and professional practice for sustainable healthcare
transformation. The International Consortium of over nearly 300 rural,
community and university settings connects clinicians and leaders to advance
clinical scholarship and research. Practice-Education Partnerships bridge the
transition from education to practice in schools of Nursing and Allied Health
focusing on interprofessional education (IPE) and interdisciplinary
collaborative practice. CPMRC is a business unit of Elsevier. For more
information on CPMRC, please visit www.cpmrc.com.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical
and medical information products and services. The company works in
partnership with the global science and health communities to publish more
than 2,000 journals, including The Lancet (www.thelancet.com) and Cell
(www.cell.com), and close to 20,000 book titles, including major
reference works from Mosby and Saunders. Elsevier's online solutions include
SciVerse ScienceDirect (www.sciencedirect.com), SciVerse Scopus
(www.scopus.com), Reaxys (www.reaxys.com), MD Consult
(www.mdconsult.com) and Nursing Consult (www.nursingconsult.com
), which enhance the productivity of science and health professionals, and
the SciVal suite (www.scival.com) and MEDai's Pinpoint Review
(www.medai.com), which help research and health care institutions
deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier (
www.elsevier.com) employs 7,000 people worldwide. The company is part
of Reed Elsevier Group PLC (www.reedelsevier.com), a world-leading
publisher and information provider, which is jointly owned by Reed Elsevier
PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam),
REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

    Media Contact
    Tom Reller
    Vice President of Global Relations, Elsevier
    +1-212-462-1912
    T.Reller@Elsevier.com

Media Contact: Tom Reller, Vice President of Global Relations, Elsevier, +1-212-462-1912, T.Reller at Elsevier.com