Trends in Telecoms Change our Lives

Global Trade Fair Wraps up on Thursday in Barcelona

BARCELONA, Spain, February 17, 2010 - About 50-thousand telecoms and media professionals are expected to gather
in Barcelona, Spain this week for the GSMA Mobile World Congress. Ericsson is
presenting its telecoms vision and latest solutions there.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/ericsson/40785

"The industry is defining a lot of our futures," says Michael O'Hara,
chief Marketing Officer of the GSM Association. "If you think about
connecting every object in the world, everything in our lives is affected by
mobile, whether it's our health monitors, cars, or smart grids. We're
entering the era of the connected lifestyle," he said.

Ericsson has been preparing its presence at the huge industry fair for
about six months. Ben deVries, head of Experience Marketing for Ericsson,
says: "We start by thinking about what we want to communicate, and from there
we develop the content. The theme for this year is Time to Act, Space to
Think."

Ericsson has demonstrations of how telecoms can transform five industries
through telecoms: transport, health, government, media and utilities.

"The industry needs to move, and fast, right now. The world is changing
and we need to lead the change. Visitors will experience this in every aspect
of our communications, from online to in person," says deVries.

Notes to Editors:

Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.

www.ericsson.com

www.twitter.com/ericssonpress

www.facebook.com/technologyforgood

    For further information, please contact

    Ericsson Corporate Public & Media Relations
    Phone: +46-10-719-69-92
    E-mail: media.relations@ericsson.com

    Ericsson Investor Relations
    Phone: +46-10-719-00-00
    E-mail: investor.relations@ericsson.com

For further information, please contact: Ericsson Corporate Public & Media Relations, Phone: +46-10-719-69-92, E-mail: media.relations at ericsson.com. Ericsson Investor Relations, Phone: +46-10-719-00-00, E-mail: investor.relations at ericsson.com