TripAdvisor Unveils New Resource Platform and Educational Series for Businesses

LONDON, August 9, 2011 -

Hospitality Business Owners and Managers Gain Wide Range of Free Content, Webinars and Events to Help Them Drive Sales and Manage Their Reputations Online

TripAdvisor®, the world’s largest travel site*, today announced the launch of a new Management Centre with free resources and content to help hospitality business owners, managers and marketers engage with the TripAdvisor traveller community, drive sales and manage their properties’ reputations online. This resource platform serves as an educational hub with videos, how-to guides and tips, providing owners with crucial strategies for reaching researching travellers on TripAdvisor.

“TripAdvisor has launched the new Management Centre and accompanying educational series to provide hospitality business owners with helpful resources and actionable strategies for increasing bookings,” said Christine Petersen, president of TripAdvisor for Business. “As part of our ongoing efforts to help great businesses thrive, we’re offering the content business owners demand most.”

The new Management Centre includes the following resources and enhancements:

• How-to videos: Two-minute clips providing an overview of TripAdvisor’s free tools
• How-to guides and tip sheets: Quick overviews and advice on the most effective marketing activities
• TripAdvisor for Business blog: Regular updates on TripAdvisor news and resources, property success stories and industry updates
• Easy-to-use design: Straightforward, intuitive user interface based on owner feedback

To accompany the launch of the new Management Centre, TripAdvisor has also announced a fresh series of master class events worldwide, and a new array of webinars.

Upcoming Master Classes and Global Events

Master Classes:

Dallas, TX, USA - August 30

Santiago, Chile - October TBD

Buenos Aries, Argentina - October 28

Washington, D.C., USA - November TBD

TripAdvisor will offer additional master classes in Australia, Malaysia and the U.K. later this year, with more details coming soon.

Events:

TravelMart Latin America, Florianopolis, Santa Catarina, Brazil - September 11-13, 2011

IFTM Top Resa, Paris - September 20-23, 2011

ABAV Fair of the Americas, Rio de Janeiro, Brazil - October 19-21, 2011

World Travel Market, London- November 7-10, 2011

Caribbean Marketplace, Atlantis, Paradise Island, Bahamas- January 22-24, 2012

Upcoming Webinar Titles (More details coming soon):

• A deep dive into TripAdvisor’s new Management Centre for property owners and managers
• Marketing your property on and off TripAdvisor
• Exploring TripAdvisor’s popularity algorithm and best practices for moving up
• Maximizing your listing’s impact - An exploration and explanation of the ways to add impact and keep travellers on your listing longer
• Management responses -  Making the best of a good situation, or turning a bad one into an opportunity

For more information, please visit: www.tripadvisor.co.uk/Owners

About TripAdvisor
TripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and Instant Personalization) with seamless links to booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 60 million unique monthly visitors* across 19 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 45 million unique monthly visitors***, 20 million members, and over 50 million reviews and opinions. The sites operate in 30 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010.  TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

©2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, June 2011

** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, June 2011

**** TripAdvisor sites operate in 30 countries worldwide: www.tripadvisor.com, www.tripadvisor.co.uk, www.tripadvisor.ca, www.tripadvisor.it, www.tripadvisor.es, www.tripadvisor.de, www.tripadvisor.fr, www.tripadvisor.jp, www.daodao.com, www.tripadvisor.in, www.tripadvisor.se, www.tripadvisor.nl, www.tripadvisor.com.br, www.tripadvisor.com.tr, www.tripadvisor.dk, www.tripadvisor.com.mx, www.tripadvisor.ie, www.tripadvisor.com.au, www.tripadvisor.com.sg, www.tripadvisor.co.kr, no.tripadvisor.com, pl.tripadvisor.com, th.tripadvisor.com, www.tripadvisor.ru, www.tripadvisor.com.gr, www.tripadvisor.co.id, www.tripadvisor.com.ar, www.tripadvisor.tw, www.tripadvisor.com.my, and www.tripadvisor.com.eg.

Laurel Greatrix, UK Media Relations Consultant, 7 Soho Square, London W1D 3QB, Office: +44(0)203-194-2150