Triumph Inspiration Award 2010: "Shape Sensation" is the New Design Challenge for Young Designers in the Third Year of the Worldwide Lingerie Design Competition

MUNICH, Germany, February 18, 2010 - For the third year, Triumph International, one of the world's leading
lingerie and shapewear brands, invites young students from world-renowned
fashion schools to prove their creativity in an international design contest
of the highest calibre. The winning designs from 29 countries will need to
impress a prestigious international jury at the grand final, this year held
in the fashion metropolis of London, as well as the worldwide online
community at www.triumph-inspiration-award.com.

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By interpreting the design theme "Shape Sensation", upcoming talent will
take centre stage with their multinational view of shapes and silhouettes in
the Triumph Inspiration Award 2010. This year, for the first time, a
one-piece may be entered instead of only a two-piece bra and briefs, but the
big goal remains the same: the young designers must win over the jury with
the inspiration and creativity of their unique showpiece.

"Shaping women with lingerie that brings out the best in them while
praising and encouraging their uniqueness is at the core of our business. We
are excited to see which facets of shape fascinate young creatives from
across the world", says Suzanne McKenna, Triumph's Global Brand Manager.

Again, prize money temptingly awaits the winner of the Award. The first
prize is 15,000 Euro, while the second and third place winners will receive
10,000 Euro and 5,000 Euro respectively. Along with this financial help -
which will provide the launch pad for a successful design career - the
international winner, aided by the Triumph design team in Hong Kong, will
have the unique opportunity of turning their showpiece into a commercial
product, available as a limited edition at Triumph's own stores and at
specially selected outlets from September 2011.

Decision time in London

During the London Fashion Week in September 2010, the 29 national winning
showpieces will be presented to an internationally renowned jury (names to be
announced) at the grand final in London. All entrants will have previously
qualified through national heats.

During its glamorous, international final event in 2008 in Beijing and last
time in Milan, an internationally renowned expert panel decide who has
presented the most inspired, and inspiring, lingerie design.

The experts are among the best the fashion world has to offer: Dutch
design duo Viktor & Rolf; Danish top model Helena Christensen; German fashion
photography icon Ellen von Unwerth; colette's chief purchaser and creative
director Sarah; International Model QiQi as well as two-time
Academy-Award winning actress Hilary Swank and editor-in-chief of Vogue
Italia Franca Sozzani have been among the prominent jurors of the
past two years.

www.triumph-inspiration-award.com

www.triumphinspirationaward.com

www.facebook.com/inspirationaward

Triumph International is one of the world's largest underwear
manufacturers. The company enjoys a presence in over 120 countries with its
core brands Triumph(R), sloggi(R), Valisere(R) and HOM(R). Triumph employs
more than 40,000 people; in 2008, the company achieved a turnover of CHF 2.37
billion.

www.triumph.com

    Press Contact:
    Jana Jabusch
    media@triumph.com
    +49-89-5111-8307

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Press Contact: Jana Jabusch, media at triumph.com, +49-89-5111-8307