Turner Broadcasting Selects Brightcove to Expand Online Video Business

LONDON, February 17, 2010 - Brightcove Inc., the leading online video platform, today announced a
deal with Turner Broadcasting to support its online video content in the
United Kingdom, Spain, France, Italy, Germany and other countries throughout
Europe. Turner Broadcasting will use the Brightcove platform to expand its
advertising-supported online video offerings and to introduce a variety of
new enhanced online video programming across its Web portals. The first sites
to launch with Brightcove include Cartoon Network, Boomerang and Adult Swim.

"The Brightcove platform has enabled Turner Broadcasting to introduce a
higher quality and more user-friendly online video experience for some of our
most popular brands including Ben 10, Chowder and Robot Chicken: Star Wars,"
said Caroline Casey, director of digital development, EMEA at Turner
Broadcasting. "The flexibility and advanced customization features in the
Brightcove platform will be hugely valuable as we look to roll out new video
offerings, deepen engagement with our online audiences, and open new revenue
streams through online video advertising."

With the Brightcove platform, Turner Broadcasting can easily introduce
and manage online video content throughout Europe, and extend its reach
through third party distribution and social sharing capabilities. Turner
Broadcasting is also utilizing Brightcove's unique player styling features
and customizable player templates to introduce localized video experiences on
Cartoon Network in Denmark, Germany, Hungary, Italy, Poland, The Netherlands,
Romania Spain and Sweden.

"Turner Broadcasting encompasses a diverse set of Web properties that
have tremendous reach and brand recognition throughout Europe," said Jeremy
Allaire, Brightcove chairman and chief executive officer. "We are proud to be
the online video platform behind these highly popular online video
destinations and we look forward to expanding our partnership with Turner
Broadcasting as the organization introduces new online video initiatives in
the future."

Turner Broadcasting plans to roll out additional video content across its
websites with the Brightcove platform over the coming months.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 34 countries. For more
information, visit www.brightcove.com.

About Turner Broadcasting

Turner Broadcasting delivers some of the world's most successful and
well-known news and entertainment brands - CNN, Cartoon Network, CN Too,
Boomerang, Cartoonito, TCM (Turner Classic Movies), and Adult Swim. The
company now broadcasts 21 entertainment channels in 17 languages across
approximately 100 countries in Europe, Africa and the Middle East. With a
rich history of innovation, Turner Broadcasting is continuing to push the
boundaries of media being at the forefront of development with its brands via
the Web, VOD, DVD, gaming, mobile, merchandising, publishing and emerging
platforms.

Stephen Orr of AxiCom in Europe, +44-20-8392-4056, stephen.orr at axicom.com, or Erika Shaffer of SutherlandGold Group in North America, +1-206-972-5514, erika at sutherlandgold.com, both for Brightcove, or Yinka Akindele of Turner Broadcasting, +44-20-7693-1105, yinka.akindele at turner.com