Twittermantic Update

LEEDS, England, October 22, 2010 - We know it feels like a looong time ago now but we thought we'd update
you on what's happening with the fantastic Valentine's Day poems you wrote
and submitted as part of our Twittermantic competition back in February.

We asked you to tweet your best love poem in 140 characters or less and
we had a fantastic response. You soppy lot submitted hundreds of romantic
rhymes and due to the high standard we had a difficult task trying to whittle
them down to the final 14 and then to eventually decide on the overall
winner.

But after much deliberating the lucky winner of the competition was
chosen and Mazz Mullarky from London was crowned the most passionate poet!
Not only did Mazz's literary talents win her a luxury weekend break, but she
also won the opportunity to get her winning poem made into a real Hallmark
Valentine's card! (
www.hallmark.co.uk/personalised-cards/valentines-cards/) The winning
rhyme was:

        "My heart is as big as a lake, my love as deep as the ocean,
        13 years now, I will always give you my devotion." madbird32

Right now we're just beginning to start working on our Valentine's Day
2011 range of personalised cards (cards.hallmark.co.uk/) to bring a
little love to your lives…and one of these cards will be extra-special for
Mazz, as it will feature her fantastic poem. This card, along with the rest
of our brand new Valentine's Day cards (
www.hallmark.co.uk/personalised-cards/valentines-cards/), will be
available on the website from January so straight after Christmas (after
you've sent your Thank You cards (www.hallmark.co.uk/specialoccasions/
) that is!) you can start to search for the perfect card for your Valentine.
You can even add photos and pet names to make it really unique!

Our personalised Valentine's cards (
www.hallmark.co.uk/personalised-cards/valentines-cards/) cover every
stage of relationship so whether you've got your eye on someone and want to
send a secret admirer card, or you're in the romantic honeymoon period, or
you've been with your other half for years, we've got the perfect Valentine's
card (www.hallmark.co.uk/personalised-cards/valentines-cards/) with
the perfect message of love.

At Hallmark (www.hallmark.co.uk/) we realise that it's not flowers
and chocolates all the time and that sometimes the one you love is also the
one that drives you crazy and so we reflect real relationships through our
designs and words. Don't be surprised to see the odd mention of socks on the
floor, after all that is real life! So, I'm gonna get my act together early
this year and look for a card for my Valentine in January…despite the socks
on the floor!

    Contact Details: 

    Will Ockenden or Chris Norton at Lucre;
    T: +44(0)113-243-1117
    will@lucre.co.uk

Contact Details: Will Ockenden or Chris Norton at Lucre; T: +44(0)113-243-1117; will at lucre.co.uk