redspottedhanky Joins With Railway Children to Help UK Street ChildrenBy Redspottedhanky, PRNE
Thursday, October 21, 2010
LONDON, October 22, 2010 - redspottedhanky, in conjunction with the Railway Children charity, is
trying to get train travellers across the UK to help generate up to a
staggering GBP30,000 a day to help young runaways and street children simply
by booking their train travel online.
Railway Children, a charity for the welfare of young runaways, is calling
for commuters to change the lives of British street children by donating
loyalty points which they can earn by booking their train tickets on
Each day 3 million people in the UK travel by train. If each of these
passengers donated one loyalty point, earned by booking on redspottedhanky,
an extra GBP30,000 a day could be spent on improving the lives of vulnerable
runaway and street children in the UK
"Budgets are tight for everyone, but this is a simple way for us to help
protect children from violence, drugs, sexual exploitation and sleeping rough
on the streets. It won't add to the cost of your ticket and you are making an
unimaginable difference to the lives of vulnerable children," said Terina
Keene, chief executive of Railway Children.
"We understand that many travellers are tightening their purse strings,
but donating through loyalty points offers us the chance to help those in
need without breaking the family budget," said Ursula Morgenstern at
"An amount as small as GBP10 can feed, clothe, wash and house a street
child for the night. GBP50 could do something much more significant, and
reunite a runaway child with their family," Ursula commented.
Train travellers can log on to redspottedhanky to find the best rail fare
for their journey and then choose the amount of points they want to donate.
For every GBP1 spent on redspottedhanky the user receives 1 loyalty
point, which has a monetary value of 1p. If the user chooses to donate, every
penny which they earn will go towards Railway Children's efforts to provide
vital help for homeless and runaway children. The points earned from a return
ticket from London to Edinburgh could provide a meal for a homeless child in
India and regular donations can help support a Railway Children regional
day/night shelter in the UK.
"Our aim is to help get to these street kids before the streets get to
them. Donating your redspottedhanky loyalty points will help us do this,"
said Terina Keene.
* Children's Society; 'Still Running' 2005
Atos Origin, a leading international IT services provider specialising in
hi-tech transactional services, has radically developed its strategy to grow
its revenue by venturing into the B2C arena with the launch of
redspottedhanky.com, the first consumer service from the IT B2B player.
redspottedhanky is an online travel retailer, providing an easy way for
leisure and business travellers to compare and book cheap train tickets,
(www.redspottedhanky.com/) and to save up to 80% on the cost of
advance tickets. (www.redspottedhanky.com/)
redspottedhanky is the first ever British online retailer to offer
loyalty scheme (www.redspottedhanky.com/loyalty/) points when buying
train tickets online (www.redspottedhanky.com/) that can be redeemed
against future train travel for any journey in Great Britain.
About Railway Children
Railway Children provides relief to children and young people who are in
conditions of need, hardship or distress and in particular to those living on
the streets. Since its inception in 1995, Railway Children has helped many
thousands of children and young people by working with over 26 partner
organisations on 117 projects across the world, and last year alone it helped
27,756 street children.
For more information on the relationship between redspottedhanky and
Railway Children please contact:
Caroline Crouch Atos Origin 4 Triton Square Regents Place London NW1 3HG +44(0)20-7830-4233
Caroline Crouch, Atos Origin, 4 Triton Square, Regents Place, London, NW1 3HG, +44(0)20-7830-4233
Tags: London, October 22, Redspottedhanky, United Kingdom