Two-Way VOD and Interactivity Over One-Way Networks to be Showcased at ActiveVideo Networks Exhibit at IBC

By Activevideo Networks, PRNE
Monday, August 30, 2010

HILVERSUM, The Netherlands and SAN JOSE, California, August 31, 2010 - The delivery of compelling two-way services that can immediately
transform legacy one-way cable networks will headline a variety of television
experience enhancements that will be showcased at the ActiveVideo Networks
demonstration at IBC September 9-14.

At its stand (#3.B20) in the RAI Amsterdam, ActiveVideo will show how its
CloudTV(TM) platform can use processing within the network to enable cable
system operators and service providers to offer differentiating on-demand and
interactive services, without incurring the cost and service disruption of
customer equipment and network upgrades.

Using solutions that currently are in approximately 5 million homes,
ActiveVideo will demonstrate how cloud-based interactivity can drive the
deployment of services that can attract and retain customers, and can
generate new subscriber and advertiser revenues. The demonstration will
include the ability to:

    - Use communication from customers' existing iPhones, other smartphones
      and Web-connected devices to the CloudTV platform to enable true,
      real-time interactive and on-demand services over one-way cable plant;
    - Provide a uniform experience across any combination of one-way and
      two-way plant and STBs, CI+ televisions and Web-connected devices; and
    - Utilize ActiveVideo's iPhone Remote Control App to enable
      gesture-based interactivity, improved keyboarding and navigation,
      significantly improved search and discovery, and the ability to upload
      photos and intuitively control displays on the TV.

"The cost and time of upgrading networks and set-top devices are major
impediments to the migration to such advanced services as VOD and interactive
TV," said Ronald Brockmann, managing director, Europe for ActiveVideo
Networks. "By providing solutions that deliver superior, next-generation
experiences on existing networks and devices, we can enable operators and
service providers to move quickly to gain competitive edges in these new
market areas."

The ActiveVideo CloudTV platform utilizes existing VOD infrastructures or
broadband connections to increase subscriber value for cable system operators
and programmers. The platform uses existing Web content development
technologies to enable operators, traditional and Web programmers and
advertisers to write rich interactive content once that can be delivered
uniformly to any digital set-top box, CI+ enabled television or
broadband-connected CE device.

About ActiveVideo Networks

ActiveVideo Networks is the world leader in cloud-based interactive
services that are redefining television (iTV 2.0). The company's
network-centric approach simply and inexpensively enables expanded
programming, navigation and advertising possibilities, allowing viewers to
define and share their TV experiences. ActiveVideo combines Web-based media
and targeted, clickable advertisements with the high-quality video, immediate
responsiveness and remote control navigation of television for uniform
interactivity across all digital and IPTV set-tops, CI+ enabled televisions,
and broadband-connected CE devices. ActiveVideo Networks is based in the
heart of Silicon Valley, with offices in Los Angeles, Baltimore and
Hilversum, the Netherlands. For more information, visit
www.activevideo.com.

Paul Schneider, PSPR, Inc., For ActiveVideo Networks, +1-215-702-9784 (Office), or +1-215-817-4384 (mobile), pspr at att.net

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