UBM Sees Significant Rise in Interest in 2009 for Indian Pharma Shows

20% increases in exhibitors, coupled with 5% rise in attendees, reflects continued growth in region's Pharmaceutical industry

MAARSEN, Netherlands, January 19 - Reflecting the continued growth in the fine chemicals, pharmaceuticals
and bio-pharmaceuticals industries on the Indian sub-continent, leading
events organisers UBM International Media and its sister company UBM India
Pvt. Ltd. today announced that they had recorded significant gains in both
exhibitor and attendee numbers at CPhI India, P-MEC India and related pharma
services events, held in Mumbai from December 1st to 3rd 2009. The combined
exhibitions have accelerated since their inception in 2006, gaining wide
recognition as the largest and most important pharma services business
gatherings in India and South Asia.

Moving strongly ahead of pre-event expectations, the four events, held at
the Bombay Exhibition Centre and comprising of the third CPhI India, second
P-MEC India and debut editions of BioPh India and ICSE India, hosted over 770
exhibitors from 20 countries, up over 20% on the 600 exhibitors in 2007 and
welcomed 26,300 attendees, an increase of almost 5% on 2007's 25,831
attendees. Close-to-capacity attendance was also achieved at the two
associated conferences - Biosimilars India and the Indian Pharma Summit.

"Our 2009 India events were ahead of expectations in all key respects,"
said CPhI Event Director Annemieke Timmers. "Most importantly, we had
excellent feedback on the importance of the exhibitions for business
networking - and saw important foundations laid for even stronger events
later this year."

Market growth and momentum were a fitting backdrop to the launch of the
BioPh India event - focused on the convergence of technologies and business
models in pharma and healthcare biotechnology - and the debut of ICSE India,
with emphasis on the very fast-growing outsourcing and contract services
sector.

With UBM, the Government of India's new Department of Pharmaceuticals
staged the first India Pharma Summit, which attracted over 800 delegates to
its broad-ranging agenda across the issues, opportunities and challenges for
India as an emerging global pharma hub.

Staged in the BioPh pavilion, the Biosimilars India 2009 conference was
also fully attended for its 17 sessions over three half-day modules.

"With the BioPh India and ICSE India launches and a strong conference
programme, Mumbai 2009 was our strongest Indian event since the family was
launched here in 2006," noted ICSE, BioPh and P-MEC Event Director Haf
Cennydd.

Key industry organisations that supported the 2009 exhibitions included
Pharmexcil - the Government of India's pharmaceutical export promotion
council; the Indian Drug Manufacturers Association (IDMA); the Organisation
of Pharmaceutical Producers of India (OPPI) and the Bulk Drug Manufacturers
Association (India) (BDMA).

For 2010, CPhI India, with ICSE, P-MEC and BioPh India will return to the
Bombay Exhibition Centre on the same dates as 2009: 1 - 3 December.

UBM International Media's annual sister events for the pharma ingredients
and services sector include Worldwide (Europe - October); Japan (April);
China (June); and South America (August). For websites, see:
www.wherepharmameets.com; www.cphi-india.com; www.pmec-india.com;
www.icsexpo.com and www.bioph-online.com .

    Notes for Editors:

    - UBM International Media operates market-leading global exhibition
      brands and their complementary media products.
    - The CPhI pharmaceutical ingredients and related sector exhibitions
      currently number over 15 highly-regarded annual events. The portfolio
      also includes Informex (specialty chemicals), Food Ingredients, HBA
      (health & beauty industry) and Sea Trade (cruise industry).
    - Worldwide locations for its events include China, India, Japan, North
      America, Brazil, Africa and Europe. More than 330,000 business
      professionals and marketers visit UBM exhibitions each year. The
      exhibitions portfolio is managed from Holland. UBM International Media
      has approximately 1,200 employees in the UK, US, Asia and Europe. See
      www.ubm.com

Rob Sahi (CPhI), UBM International Media, + 31-(0)346-559-461, or Ian O'Malley (ICSE, P-MEC, BioPh), UBM International Media, + 31-(0)346-559-426, or Richard Kerns, Impress PR, +44-(0)-161-728-5880