Unicorn Media Adds Customizable Paywall Services to Online Video Platform

MEDIA-AS-A-SERVICE 4.0(TM) SOLUTION EXPANDS WITH SUPPORT FOR PAY-PER-VIEW, DOWNLOAD AND SUBSCRIPTION SERVICES

TEMPE, Arizona, September 28, 2010 - Unicorn Media, Inc., a leader in video workflow optimization technology,
today announced it will provide support for video paywall services through a
partnership with Invideous, a revenue-generating plug-in platform, as part of
its ongoing commitment to support the widest array of video delivery and
monetization technology to foster publisher profitability.

The addition of paywall services rounds out Unicorn's feature-rich Media
Room, part of the Media-as-a-Service 4.0(TM) online video platform. The
partnership with Invideous gives Unicorn customers the ability to establish
pay-per-view, download and subscription services that can be funded via
credit card, SMS, premium phone line and PayPal.

Unicorn Media Room offers access to an array of tools and technology that
enable content owners to deliver their media to any internet-connected device
or destination, analyze its performance and monetize that content for maximum
profitability. Services include but are not limited to global upload,
trancode, asset management, player management, distribution, ad integration,
syndication and analytics. Unicorn Media Room enables simplified access and
easy-to-use functionality for everyday users and also exposes in-depth
capabilities for power users. In addition to the newly-added paywall
services, Version 4.0 comes equipped with in-demand features such as content
filtering, dynamic playlisting, drag and drop syndication technology to
support multiple devices, enterprise-grade rights management and
unprecedented real-time video analytics.

"Video content owners continue to look for ways to best monetize their
valuable assets," says Bill Rinehart, Founder and CEO, Unicorn Media. "Adding
Invideous paywall services to our Media-as-a-Service 4.0(TM) suite provides
our customers with immediate revenue generation possibilities and more
flexibility with their business models."

Jack Thorogood, Managing Director of Invideous added, "We're delighted to
make our monetization platform available via Unicorn Media. As an
organization they have a focus on helping publishers realize the greatest
possible profit from online video enterprises. This is a goal that we share."

About Unicorn Media, Inc.

Unicorn Media, Inc. has developed groundbreaking video workflow solutions
that change the way content owners deliver their media assets online. With a
focus on publisher profitability, Unicorn lowers the costs of video
management and improves revenue generation capabilities through actionable
real-time information. The flexible Media-as-a-Service(TM) architecture
enables Unicorn Media customers to choose the services that best suit their
needs through its comprehensive video platform or by augmenting their
existing system with individual components. With real-time cloud analytics
for understanding audiences and dynamic media synchronization for delivering
content to any online destination or Internet-connected device, Unicorn Media
has revolutionized the process for running a profitable online media
property. Founded by Limelight Networks founding CEO, Bill Rinehart, and
headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in
Los Angeles, San Francisco, Chicago and London. For additional information,
please visit: www.unicornmedia.com

About Invideous

Invideous Limited has built a leading suite of monetization tools for
publishers of online and mobile video content. The toolset encompasses three
innovative ad formats, including full in-video e-commerce, and a class
leading pay-per-view solution that can be used for both VOD and live content.
The raison d'etre of Invideous is to make publishers more revenue from every
video view, howsoever that is achieved: paid-content, advertising or a
combination of the two. The company is affiliated with Dolphin Television,
the UK's leading independent broadcast airtime and teleshopping sales house.
Invideous is headquartered in London, England, with a US office in
Southfield, MI. www.invideous.com

Andrea Graziani of Unicorn Media, Inc., +1-480-214-6430, andrea at unicornmedia.com