U.S. Online Yellow Pages Market 2009-2012 now Available ReportsnReports

DALLAS, November 10, 2010 - ReportsnReports announces it will carry U.S. Online Yellow Pages Market
2009-2012 Research Report in its store.

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In its fourth edition, U.S. Online Yellow Pages Market 2009-2012 reports
on the state of the online yellow pages industry in 2009 and projects through
2012. But even more important than providing a clear understanding of the
current market condition, this report offers exclusive perspective on how
yellow pages publishers need to position themselves for future growth in the
dynamic online medium.

Use U.S. Online Yellow Pages Market 2009-2012 to:

    - Gain access to Simba's exclusive data on current online
      yellow pages market size and structure
    - Understand the structure of partnerships between yellow pages
      publishers and search engine giants, such as Google and Yahoo!
    - Benchmark your own online initiatives against those of your
      competitors
    - Target realistic online yellow pages revenue growth for your
      company
    - Identify potential partnership opportunities And more!

The report includes growth rates, forecast, and information on companies,
revenues and key executives.

Table of Contents

Methodology

    Executive Summary

    Chapter 1: Size of the Online Yellow Pages Market
    Introduction
    Yellow Pages Market Overview
    Usage Numbers Decline Slightly
    Table 1.1: Statistical Summary of the Yellow Pages Industry, 2004-2009
    Table 1.2: Yellow Pages Revenue Growth by Publisher Category, 1996-2012P
    Table 1.3: Print, Internet Share of Yellow Pages Market, 2008-2012P
    Table 1.4: Revenue Growth in All U.S. Advertising Media, 2007-2010P
    Table 1.5: Yellow Pages Share of U.S. Advertising, 2000-2010P
    Table 1.6: Online YP & YP Local Search Compared to Internet and All
               Advertising, 2007-2010P 9
    Table 1.7: Publishers' Percentage of Online Revenue, 2008-2010P
    Table 1.8: Largest Publishers Percentage of Online Revenue, 2008-2010P
    Table 1.9: Yellow Page References, 2006-2014P
    Table 1.10: Yellow Pages References, Top 20 Headings, 2009

    Chapter 2: Online Yellow Pages Market Dynamics
    Types of Online Yellow Pages
    Top Print Publishers in the Online Yellow Pages Arena
    Ambassador Media Group
    AT&T Advertising Solutions
    Dex One (formerly R.H. Donnelley)
    Ogden Directories
    SuperMedia (formerly Idearc Media)
    User-Friendly Media (formerly User-Friendly Phone Book)
    Valley Yellow Pages
    Yellowbook
    Ziplocal (formerly Phone Directories Co.)
    Search Engine Local and Yellow Pages Providers
    IAC
    Google
    infoGroup
    Local.com
    LookSmart
    Yahoo!
    Table 2.1: Estimated Internet Yellow Pages Traffic for Select Publishers,
               2007-2009 Table 2.2: Sources of Incumbent Online Directory
               Listings 2009
    Table 2.3: Internet Sites and Internet Yellow Pages Publishers That Power
               Them, 2009 Table 2.4: Key Internet Alliances in Yellow Pages
               Industry 2009

    Chapter 3: Forecast & Conclusions
    Internet Market Forecast
    Print Publishers Online Growth
    Users and Content
    Table 3.1: Internet Yellow Pages Advertising Revenue, 2007-2010
    Table 3.2: Internet YP Revenue Compared to Total YP Revenue, 2008-2012P

    Chapter 4: Profiles of Leading Print & Internet YP Providers
    Ambassador Media Group
    AT&T Communications
    Dex One (formerly R.H. Donnelley)
    Ogden Directories
    SuperMedia (formerly Idearc Media)
    User-Friendly Media (formerly User-Friendly Phone Book)
    Valley Yellow Pages
    Yell Group
    Ziplocal (formerly Phone Directories Co.)

    Chapter 5: Profiles of Leading Search Engines and Suppliers
    IAC
    Google
    CCMP Capital Advisors
    Local.com
    LookSmart
    Yahoo!

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