Veeva CRM and Mederi Integration Provides New Insights for the Pharma Industry

By Veeva Systems, PRNE
Sunday, December 19, 2010

BARCELONA, December 20, 2010 - Veeva Systems, the global leader in cloud CRM solutions for the life
sciences industry announces the ability to integrate with Mederi, a leading
provider of network intelligence and insights for the healthcare industry.
The seamless integration between Veeva CRM and Mederi allows pharmaceutical
companies to manage their customer relationships and to analyse professional
networks within one application, ensuring a much more coordinated and
effective interaction with key stakeholders.

"Based on our alliance, we are glad to offer true integrated stakeholder
management to our customers. Mederi's capabilities in providing
industry-leading stakeholder information and state-of-the-art visualisation
and analysis, combined with Veeva's highly successful CRM software, allow our
customer to draw upon two best-in-class solutions through one simple
interface" explains Sven Schartl, Partner Relationship Manager, Mederi.

Customers using an integrated Veeva and Mederi solution now have the
ability to:

    - Draw upon Mederi's extensive market and stakeholder information to
      understand market access, key opinion leader and prescriber landscape
      and networks

    - Leverage Mederi's Network Intelligence Portal within Veeva to visualise
      the networks, evaluate stakeholder impact, and target stakeholders with
      specific strategies

    - Build a systematic stakeholder management activity planning and
      tracking through the Veeva CRM solution

"The Pharmaceutical industry is not standing still. Transformation in
business models and the healthcare ecosystem demand that companies find new
and innovative ways to understand the customer landscape" says Dan Goldsmith,
General Manager, Europe, Veeva Systems.

"The integration of Veeva and Mederi empowers organisations to create and
execute strategies that take into account a far more comprehensive and
accurate view of customer relationships. While many CRM tools still focus on
the way Pharma has traditionally done business, Veeva and Mederi enable
organisations with strategic solutions that deliver value both now and in the

About Veeva

Veeva Systems is the leader in cloud-based solutions for the global life
sciences industry. Committed to innovation, product excellence, and customer
success, Veeva has over 50 customers, ranging from the world's largest
pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a
privately-held company headquartered in the San Francisco Bay Area, with
offices in Philadelphia, Barcelona, Beijing, and Shanghai. For more
information, visit

About Mederi

Mederi is the leading provider of network intelligence in
life science. The company was founded in 2005 as a scientific spin-off with
the headquarters in Frankfurt, Germany and offices in Switzerland, France,
Great Britain and the United States. The customised solutions strongly
increase the efficiency and effectiveness of marketing, sales, and market
access activities. By now eight of the global top-10 pharma companies use
segmentation solutions from Mederi.

Further Information: Veeva Systems Selma Nawaz, European Marketing Director, selma.nawaz at Tel: +34-938-021-216. Mederi AG Janette Bergmann, Public Relations Manager, j.bergmann at Tel: +49-69-2424064-29

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