Vodafone Roaming Services Puts Mobile Operators in Greater Control of Their Outbound Traffic

Roamware selected to deliver network-based traffic steering to the leading roaming hub

SAN JOSE, California, June 23, 2010 - Vodafone Roaming Services has selected Roamware Inc., a leading provider
of mobile roaming solutions, to provide its Network Traffic Redirection (NTR)
service as part of a wider managed traffic solution on Vodafone's roaming
hub. NTR, also known as 'traffic steering,' is an innovative solution that
enables mobile operators to proactively influence their outbound roamers'
choice of mobile network based on signalling information.

NTR enables operators to steer international traffic to partners with
higher quality of service and lower inter-operator tariffs (IOT) resulting in
optimum customer experience, lower costs for end-users and increased margins
and revenues for mobile carriers. "Customers are expecting the same quality
of service at home and abroad. Previously, operators had little or no control
over which network their customers connect to. With traffic redirection,
operators are able to steer traffic to a network that provides voice and data
services at a quality and price their customers demand," said Richard Grohol,
Executive Vice President, Worldwide Field Operations at Roamware.

Roamware's NTR will form the basis of Vodafone Roaming Services'
innovative modular steering solution. Vodafone's roaming hub members will be
able to deploy network-based steering, SIM-based steering, or a fully
integrated combination of both methods. The managed service will give hub
members unprecedented flexibility and success rates in directing traffic to
any of their roaming partners.

NTR, installed in over 200 networks globally, is one of many Roamware
patented innovations in roaming and provides the home operator with complete
control over its outbound roaming traffic through the use of a number of
flexible and configurable parameters. Subscriber profiles can be used to
drive the selection of the appropriate preferred network. For example,
prepaid and post-paid roamers may require different networks and
identification of GPRS, MMS or BlackBerry, which will result in redirection
to an operator that supports these services.

About Roamware, Inc.

Roamware, Inc. is the leading provider of roaming and mobile financial
services solutions. The company is the global leader in mobile roaming
solutions with an estimated 60 per cent market share of the voice and data
roaming segments for GSM, 3G and CDMA technology platforms. Roamware
m-commerce and mobile banking solutions have been successfully deployed by
major banks and global operators around the world, including: Vodafone,
Permanent TSB and Bank of Ireland. Its solutions range from credit transfers,
international remittance, person to person transactions to top-up and bill
payment. Roamware solutions are deployed across 146 countries with over 400
global mobile operator networks as customers. The company is headquartered in
San Jose with operations in Brussels, Dubai, Bangalore, Mumbai, New Delhi,
Singapore, Dublin, Johannesburg, Amman and Hong Kong. www.roamware.com

Abraham Punnoose, VP, Marketing & Business Development of Roamware, Inc., +91-99679-27777, abraham.punnoose at roamware.com; or Vojtech Horna in EMEA, +44-207-282-2901, vojtech at atomicpr.com, or Michelle Sabolich in the USA, Tel: +1-415-593-1400, michelle.sabolich at atomicpr.com, both of Atomic PR for Roamware, Inc.; or Neha Merchant of Gutenberg PR in India, +91-98204-54541, neha at gutenbergpr.com, for Roamware, Inc.