Webinar Reveals How Winning Telecom Operators Fight Customer Churn With Analytics

Leading experts address why customers reject most retention campaigns and how top telecom providers save their best customers

ANN ARBOR, Michigan, February 17, 2011 - Often telecom operators' efforts to fight churn only worsen the problem,
especially in the hyper-competitive communications marketplace.

In a unique KnowledgeCast webinar on Thursday, March 3, at 2:00 pm EST,
the leading communications information technology publication, Pipeline
(www.pipelinepub.com), Portrait Software, and Infonetics Research will
explain how top communications service providers use customer analytics to
unlock the subscriber data's value, drive effective retention marketing, and
overcome churn. Registration is now open at ow.ly/3Winb.

This powerful Pipeline KnowledgeCast will address:

    - Proven subscriber data management strategies
    - Increasing ARPU while reducing churn
    - Predicting customer "save-ability"
    - Driving results in outbound and inbound campaigns
    - Retention marketing that works

Pipeline Editor in Chief Tim Young will moderate this interactive
discussion with Dr. Patrick Surry, vice president of technology for Portrait
Software, and Shira Levine, Directing Analyst- Next Gen OSS and Policy, for
Infonetics Research. Dr. Surry holds a Ph.D. in mathematics and statistics
from the University of Edinburgh and is a leading authority on predictive
customer analytics. Ms. Levine is an accomplished expert in the OSS, billing,
and service delivery platform markets and holds an MSJ from Northwestern
University's Medill School of Journalism.

About Infonetics Research

Infonetics Research (www.infonetics.com) is an international
market research and consulting firm serving the communications industry since
1990. A leader in defining and tracking emerging and established technologies
in all world regions, Infonetics helps clients plan, strategize, and compete
more effectively.

About Pipeline Publishing, L.L.C.

Pipeline Publishing is a leading producer of innovative on-line
publications. Now in its 7th year of publication, Pipeline serves as the
information-conduit between the world's leading service providers and
technology providers. To subscribe, visit:
www.pipelinepub.com/info/subscribe.html.

About Portrait Software

Portrait Software is now part of Pitney Bowes Business Insight (NYSE:
PBI). Portrait Software enables organizations to engage with each of their
customers as individuals, resulting in improved customer profitability,
increased retention, reduced risk, and outstanding customer experiences. This
is achieved through a suite of innovative, insight-driven applications which
empower organizations to create enduring one-to-one relationships with their
customers.

    Media Inquiries:
    Paula Zimmerman
    Publisher, Pipeline
    +1-312-962-0120
    paula@pipelinepub.com

Paula Zimmerman, Publisher of Pipeline, +1-312-962-0120, paula at pipelinepub.com