What Kind of Marketing Cow are You?

AD:TECH London 2010 21-22 SEPTEMBER 2010 LONDON

LONDON, September 15, 2010 - Are you a dunce, a knight, a guru or a wannabee? The Marketing Cow IQ
test is back!

Pit yourself against your peers and pals to find out how much you really
know about marketing. Once you finished the quiz, you will then be given your
very own marketing IQ and rank in the community. Then print off your
certificate to proclaim to the world: I am a marketing cow!

Take the Marketing Cow IQ quiz (www.marketingcow.co.uk/)

The marketing cow is a marketing IQ test designed to test your knowledge
of the digital marketing space and see how you compare to your peers.

The difficulty rating of each question is set organically and adjusts the
difficulty rating of a questions based on the average answers that are given
by users of the quiz. More than 3,000 marketers have already taken part in
the game, which means that although the quiz is a lot of fun, it is also a
serious way to benchmark standards in the industry.

Once a user reaches the pinnacle of marketing excellence, ie. the guru
level - they will be asked to submit their own questions to the industry as a
'thought leaders'. So far, only 1 per cent of participants have achieved this
level.

The comprehensive scoring system helps you find out who really is the
best in the business and how you relate to them in comparison. Do you know
more than your boss or is it time to rethink your career as a marketing
professional?

To increase your online marketing knowledge, get an update on market
figures and trends, register free to visit the ad:tech London show and attend
more than 150 free workshops, Google Ads Factory and much more.

www.twitter.com/marketingcow

>>>Register for the FREE exhibition and seminars (
www.register4adtech.com/London10/DefaultVisitor.aspx?MKT=DIGINTRO)
>>>Book your tickets to the conference (
www.ad-techlondon.co.uk/adtech2010/conference/pricing.html)

For more information visit www.ad-techlondon.co.uk

Notes to Editors:

ad:tech London 2010 is taking place at Olympia National, London, 21-22
September 2010.

About ad:tech

ad:tech London, part of the Daily Mail Group and in its sixth year, is
firmly established as the premier UK Exhibition and Conference exclusively
dedicated to the online advertising and marketing industry.

ad:tech provides a meeting point for 8,000 marketers and advertisers. It
comprises of a paid-for conference, free exhibition and free educational
seminars.

ad:tech aims to address the dynamic digital marketplace and the issues
facing advertising and marketing functions as they look to stand out from the
crowd and discover the next generation of opportunities.

This year, brands, agencies, publishers and solution providers include:
Google, Twitter, Facebook, YouTube, Coca Cola, Louis Vuitton, Dell, BT, Moshi
Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves,
Publicis Group, Daily Mail and General Trust, Mirror, Neo@Ogilvy and
MindShare.

The show originates from the USA, where for 15 years it has been
showcasing. Underpinned by the support of industry leaders, key associations,
governmental organisations and academic experts, ad:tech London's reach
extends to every marketing decision maker throughout Europe.

ad:tech conferences currently take place in New York, San Francisco,
London, Sydney, Shanghai, Singapore, Tokyo and Beijing. ad:tech will continue
to expand globally in order to provide online marketing communities with
great opportunities to network, share best practices and ideas everywhere in
the world.

www.ad-tech.com

About dmg :: events

dmg :: events is a wholly-owned subsidiary of the Daily Mail and General
Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the
UK. dmg :: events was founded in 1989 and in 20 years has managed
exhibitions, conferences and online platforms for many industries in 25
countries. dmg :: events produces more than 300 market-leading trade
exhibitions, consumer shows and fairs each year and publishes 45 related
magazines, newspapers, directories and market reports. dmg :: events employs
more than 700 people and maintains a worldwide presence through more than 30
offices in the United States, Canada, the United Kingdom, France, the United
Arab Emirates, India, China and Australia. For more information on dmg events
please visit www.dmgevents.com.

    Press passes:
    Laura Paterson, ad:tech, t +44(0)20-3180-6591
    PR
    Laurapaterson@dmgevents.com

    Further information:
    Catherine Thurtle , ad:tech, t. +44(0)20-3180-6594
    Editor
    catherinethurtle@dmgevents.com

    General information:
    Christophe Asselin, ad:tech, t. +44(0)20-3180-6678
    Event director
    christopheasselin@dmgevents.com

Press passes: Laura Paterson, ad:tech, t +44(0)20-3180-6591, PR, Laurapaterson at dmgevents.com . Further information: Catherine Thurtle , ad:tech, t. +44(0)20-3180-6594, Editor, catherinethurtle at dmgevents.com . General information: Christophe Asselin, ad:tech, t. +44(0)20-3180-6678, Event director, christopheasselin at dmgevents.com .