Whirlpool Corporation Unveils 100th Anniversary Logo

By Whirlpool Corporation, PRNE
Sunday, November 7, 2010

Employees Choose Winner from 40 Entries Submitted by Leading Global Agencies

BENTON HARBOR, Michigan, November 8, 2010 - Whirlpool Corporation (NYSE: WHR) unveils its 100th anniversary logo
today, leading up to the start of a year-long celebration of the company's
centennial. The new logo will be introduced at all of Whirlpool Corporation's
locations throughout the world, and used in both external and internal
communications. It will debut Thursday, splashed across the facade of the
historic NYSE Euronext building in downtown New York, as Whirlpool
Corporation chairman and chief executive Jeff M. Fettig rings the New York
Stock Exchange's closing bell.

(Logo: photos.prnewswire.com/prnh/20101108/CL95574LOGO )

(Logo: photos.prnewswire.com/prnh/20040202/DETU004LOGO )

"The 100th Anniversary logo reflects Whirlpool Corporation's heritage,
global reach and our eye towards the future," said Jeff M. Fettig, Whirlpool
Corporation chairman and chief executive officer. "It's a fitting symbol of
the core principles of integrity and perseverance set by Lou Upton, Emory
and Lowell Bassford when they introduced the first electric wringer
washing machine in 1911. But while we have a proud history, this is really
about looking forward to the next 100 years and how we will continue to
influence home and family life for future generations."

Nearly 10,000 Whirlpool Corporation employees from operations spanning
the globe voted in the logo contest, choosing the winner from among 40
entries submitted by more than a dozen international design and advertising
agencies as part of a logo design competition.

The global, employee-selected winning design was created right in the
company's hometown location of Benton Harbor/St. Joseph, Michigan. It was
crafted by deZignwright, a business communications agency founded and based
in Saint Joseph.

"We are honored to have our work selected to be part of this important
global celebration," said Dennis Zmyslo, partner at deZignwright. "We strive
to gain a deep understanding of each of our clients' businesses, and believe
this truly came through in the logo we created for the Whirlpool Corporation
100th anniversary."

As Whirlpool Corporation enters its next century, the company is also
introducing a refreshed corporate logo as part of the celebration.

About Whirlpool Corporation

Whirlpool Corporation is the world's leading manufacturer and marketer of
major home appliances, with annual sales of approximately $17 billion in
2009, 67,000 employees, and 67 manufacturing and technology research centers
around the world. The company markets Whirlpool, Maytag, KitchenAid,
Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to
consumers in nearly every country around the world. Additional information
about the company can be found at www.whirlpoolcorp.com.

About Whirlpool Corporation's 100th Anniversary

Founded on November 11, 1911, Whirlpool Corporation has influenced home
and family life during the last century. The company is driven by the belief
that everyone needs a comfortable place to call home and has a 100-year
history of creating better ways of cooking, cleaning, refrigerating and
storing. Whirlpool Corporation is focused on improving lives one person, one
family, one home, one community at a time.

US: Media Relations office, +1-269-923-7405, media at whirlpool.com; Europe: Giuseppe Geneletti, Director, Communications and Corporate Affairs, +39-0332-757-010, Giuseppe_Geneletti at whirlpool.com or Pierre Ley, Media Relations Manager, +39-0332-759-112, pierre_ley at whirlpool.com or Eileen Robinson, Manager, Communications and Corporate Affairs, +39-0332-759-353 eileen_robinson at whirlpool.com

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