World's First Armani Hotel Unveiled in Burj Khalifa, Dubai

DUBAI, UAE, April 27, 2010 - The world's first Armani Hotel was opened today by fashion
maestro Giorgio Armani and Mohamed Alabbar, Chairman of Emaar Properties
PJSC.

(Photo:
www.newscom.com/cgi-bin/prnh/20100427/388679 )

With its landmark location inside the iconic Burj Khalifa, the
world's tallest building developed by Emaar, Armani Hotel Dubai occupies
floors concourse to 8 and levels 38 & 39 of Burj Khalifa. It has 160 guest
rooms and suites, eight restaurants, exclusive retail outlets and a spa.

Every aspect of the hotel has been designed by Giorgio Armani.
He said: "It has long been my dream to have a hotel in which I myself would
like to stay and entertain family and friends, where the Armani aesthetic is
combined with Italian-style warmth and hospitality. I am thrilled to open the
doors of Armani Hotel Dubai and invite my guests in to experience my world."

Mohamed Alabbar said: "Armani Hotel Dubai is a celebration of superior
aesthetics and world-class project development competencies. It will be a
referral point for luxury hospitality projects and brings global attention to
Dubai and Burj Khalifa. This project required extraordinary attention to
detail and a commitment to luxury, perfection and excellence. Our guests will
experience the passion that has gone into its development across every touch
point."

Marking the designer's first foray into the world of
hospitality, Armani Hotel Dubai brings to life the Stay with Armani
philosophy, promising a "home-away from-home" experience. This approach goes
beyond visual aesthetics, offering a new level of service under the Lifestyle
Services department. Each guest is assigned a personal Lifestyle Manager who
serves as a personal contact from booking through the stay.

The hotel restaurants offer cuisines from Japanese, Indian
Mediterranean and fine-dining Italian. Leisure options include the world's
first in-hotel Armani/SPA; Armani/Galleria a haute couture boutique;
Armani/Dolci, a luxurious confectionary; and Armani/Fiori, a floral boutique.

Complementing the hotel and located on levels 9 to 16 of Burj
Khalifa are Armani Residences, featuring 144 luxurious private residences. A
collaboration between Giorgio Armani S.p.A. and Emaar Properties, Armani
Hotel Dubai is the first in a collection of hotels, resorts and residences to
be unveiled in international destinations.

GDS codes for reservations by travel agencies for Armani Hotel
Dubai are: Sbare (AI 117453), Apollo/Galileo (AI 89776), Worldspan (AI 73769)
and Amadeus (AI DXBANI). For bookings visit www.armanihotels.com.

    Emaar Press Office
    Kelly Home
    ASDA'A Burson-Marsteller
    k.home@asdaa.com
    T:+971-4-334-4550

Photo:
www.newscom.com/cgi-bin/prnh/20100427/388679

Emaar Press Office: Kelly Home, ASDA'A Burson-Marsteller, k.home at asdaa.com, T:+971-4-334-4550