100 Days to go! 100 Premiere Tickets to be Given Away Exclusively! Via the Harry Potter UK Page on Facebook

LONDON, August 11, 2010 - To celebrate the 100-day countdown to the opening of the
hugely anticipated "Harry Potter and the Deathly Hallows Part 1," Emma
Watson** who plays Hermione Granger today announced that 100 tickets for the
World Premiere will be given away via a new app on the Harry Potter UK Page
on Facebook.

www.facebook.com/HarryPotterUK

The new app, Join The Final Battle, will give fans in the U.K.
and Ireland the chance to win fantastic Harry Potter prizes such as premiere
tickets and film-related merchandise. This is the first social media
application for "Harry Potter and the Deathly Hallows" that will engage with
fans of the blockbuster franchise over the next 18 months.

"Harry Potter and the Deathly Hallows," the seventh and final
adventure in the Harry Potter film series, is a much-anticipated motion
picture event to be told in two full-length parts. Part 1 begins as Harry,
Ron and Hermione set out on their perilous mission to track down and destroy
the secret to Voldemort's immortality and destruction - the Horcruxes. On
their own, without the guidance of their professors or the protection of
Professor Dumbledore, the three friends must now rely on one another more
than ever. But there are Dark Forces in their midst that threaten to tear
them apart.

Meanwhile, the wizarding world has become a dangerous place
for all enemies of the Dark Lord. The long-feared war has begun and
Voldemort's Death Eaters seize control of the Ministry of Magic and even
Hogwarts, terrorizing and arresting anyone who might oppose them. But the one
prize they still seek is the one most valuable to Voldemort: Harry Potter.
The Chosen One has become the hunted one as the Death Eaters search for Harry
with orders to bring him to Voldemort…alive.

Harry's only hope is to find the Horcruxes before Voldemort finds him.
But, as he searches for clues, he uncovers an old and almost forgotten tale
- the legend of the Deathly Hallows. And if the legend turns out
to be true, it could give Voldemort the ultimate power he seeks. Little does
Harry know that his future has already been decided by his past when, on that
fateful day, he became "the Boy Who Lived." No longer just a boy, Harry
Potter is drawing ever closer to the task for which he has been preparing
since the day he first stepped into Hogwarts: the ultimate battle with
Voldemort.

"Harry Potter and the Deathly Hallows" is directed by David
Yates, who also helmed the blockbusters "Harry Potter and the Order of the
Phoenix" and "Harry Potter and the Half-Blood Prince." David Heyman, the
producer of all of the Harry Potter films, produced the film, together with
David Barron. Screenwriter Steve Kloves adapted the screenplay, based on the
book by J.K. Rowling. Lionel Wigram is the executive producer.

Heading the cast, Daniel Radcliffe, Rupert Grint and Emma
Watson reprise their roles as Harry Potter, Ron Weasley and Hermione Granger.
The film's ensemble cast also includes Helena Bonham Carter, Robbie Coltrane,
Tom Felton, Ralph Fiennes, Brendan Gleeson, Richard Griffiths, John Hurt,
Jason Isaacs, Helen McCrory, Bill Nighy, Miranda Richardson, Alan Rickman,
Maggie Smith, Timothy Spall, Imelda Staunton, David Thewlis, Julie Walters
and Bonnie Wright.

Warner Bros. Pictures presents a Heyday Films production,
"Harry Potter and the Deathly Hallows," which marks the latest installment in
the most successful film franchise of all time. "Harry Potter and the Deathly
Hallows - Part 1" will be released worldwide starting November 19, 2010, and
"Part 2" starting July 15, 2011.

www.harrypotter.co.uk

** Photography of Emma Watson launching 100 Day Countdown available.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net
or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For further information about Harry Potter and the Deathly Hallows please contact: Louisa Radcliffe / Stuart Gurr, Warner Bros. Pictures UK. +44(0)207-984-5000, Louisa.radcliffe at warnerbros.com / Stuart.gurr at warnerbros.com; For further information about Facebook/Harrypotter, please contact: Louise Brennand, Jam - +44(0)207-324-0088, harrypotter at thinkjam.com