2010 Game Developers Conference Europe Returns to Cologne, Germany August 16-18

Europe's Premier Game Developer Conference to Offer Expanded Exposition, Press Opportunities and Academic Exchange Program

BERLIN, February 17, 2010 - The Game Developers Conference(TM) Europe (GDC Europe) has announced that
it will return to Cologne, Germany in 2010 alongside gamescom, combining to
present the leading European game industry event for developers, consumers,
publishers, and trade professionals.

In 2009, GDC Europe hosted over 130 international speakers, 40 exhibitors
and sponsors from 35 countries, 240 media representatives and around 1,500
participants - advancing to become the leading conference for computer and
video game developers in Europe. "Of course, we intend to claim this leading
role again this year," said Frank Sliwka, Vice President European Business
Development and Event Director GDC Europe. "GDC Europe plans to offer
attendees and participants outstanding new opportunities to learn and
network. This includes three major updates that will be added to the regular
program featuring keynotes, lectures, roundtables & workshops and exhibition
area."

The show producers have expanded GDC Europe's exhibition opportunities to
include both last year's exhibit areas and a major new space within the
gamescom Business Area, which will grant GDC Europe exhibitors additional
meeting room and exhibition space during the overlapping gamescom event. This
new area - named the GDC Europe Business Lounge at gamescom — will also host
a VIP lounge area for GDC Europe Plus members to convene and conduct
business.

With German and European companies moving strongly to dominate the online
and browser game space, GDC Europe plans to focus the second day of the
event, August 17 to covering browser-based, social network and online games,
and key emerging markets. Additionally, GDC Europe plans to provide a major
platform for "online games companies" to host press conferences at GDC Europe
on this day. "Given the international network of the Game Developers
Conferences and the UBM TechWeb Game Network, a resounding response is
guaranteed for these new conference offerings," explains Frank Sliwka.

In related news, in March 2010, the UBM TechWeb Game Network will launch
a new project called the "Academic Exchange Program," in cooperation with the
North Rhine-Westphalian state chancellery. It's intended to promote the
academic exchange between universities with game degree programs from North
Rhine Westphalia (NRW) and America. As part of this event, university
professors from NRW and their American colleagues will participate at the
Game Developers Conference in San Francisco, and exchange information on
current teaching programs and best practices. "The games industry will only
thrive with qualified labor. Thus, an international program to exchange
current training methods on an academic level is very desirable, since the
shared knowledge on technical and design aspects of today's video games are
of crucial importance for today's industry," Frank Sliwka explains regarding
the philosophy of the project.

For more information on GDC Europe visit: www.gdceurope.com.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game
industry, the UBM Techweb Game Network - formerly known as the Think Services
Game Group - offers market-defining content, and drives community through its
award winning lineup of print, online, event and research products and
services. These include the Game Developers Conference(R), the Webby
Award-winning Gamasutra.com and network of sites, the Game Advertising Online
ad network, the Game Developers Conference(R) Online, the Game Developers
Conference(TM) Europe, the Game Developers Conference(TM) China, the Game
Developers Conference(TM) Canada, Game Developer Magazine, Game Developer
Research, the Game Career Seminars and GameCareerGuide.com, the Independent
Games Festival and Summit, and the Game Developers Choice Awards.

About UBM TechWeb, a division of United Business Media

UBM TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. Through its core businesses - media solutions, marketing
services and professional information - UBM TechWeb produces the most
respected and consumed brands, applications and services in the technology
market. More than 14.5 million business and technology professionals (CIOs,
IT and IT Support managers, Web & Digital professionals, Software and Game
developers, Government decision makers, and Telecom providers) actively
participate in UBM TechWeb's communities. UBM TechWeb brands includes: global
face-to-face events such as Interop, Game Developers Conference (GDC), Web
2.0, Black Hat and VoiceCon; large-scale online networks such as
InformationWeek, Light Reading and Gamasutra; research, training, and
certification services, including HDI, Pyramid Research, and InformationWeek
Analytics; and market-leading magazines such as InformationWeek and Wall
Street & Technology. UBM TechWeb is part of UBM, a global provider of media
and information services for professional B2B communities and markets.

    MEDIA CONTACT:
                             Susanne Tenzler-Heusler, Europe
                             +49-(0)-173-3786601
                             kontakt@brandvorwerk-pr.de

                             Ben Veechai, North America
                             +1-415-947-6280
                             ben.veechai@ubm.com

    GDC EUROPE CONTACT:
                             Frank Sliwka, VP European Business
                             Development
                             +49-(0)-171-1288898
                             frank.sliwka@ubm.com

Media, Susanne Tenzler-Heusler, Europe, +49-(0)-173-3786601, kontakt at brandvorwerk-pr.de, or Ben Veechai, North America, +1-415-947-6280, ben.veechai at ubm.com, both for Think Services Game Group; or Frank Sliwka, VP European Business Development of GDC EUROPE, +49-(0)-171-1288898, frank.sliwka at ubm.com