"365 Days Brimfull of Activities!" in Hannover

By Hannover Marketing Und Tourismus Gmbh, PRNE
Sunday, March 7, 2010

Promoting the Hannover Location at the ITB

HANNOVER, Germany, March 8, 2010 - Hannover Marketing and Tourism undertakes a large-scale advertising
campaign in the centre of Berlin and in Deutsche Bahn trains

Picture is available via EPA (European Pressphoto Agency) and can be
downloaded free of charge at:

Further information (Hannover brochure and Hannover - Tips and Dates) are
available at www.presseportal.de/pm/42831/

After a successful year for tourism in Hannover Region in 2009, Hannover
Marketing and Tourism (HMTG) is again launching a wide-ranging advertising
offensive to coincide with the 44th ITB, which takes place from 10-14 March
. The aim is to present Hannover as an attractive destination to people
travelling to Berlin and directly in Berlin itself.

Under the motto "365 days brimfull of activities!" Hannover has a rich
variety of experiences to offer this year: that Canada feeling right in the
city centre, numerous stars of world rank appearing live in the open air,
art, fireworks and a musical in royal surroundings, and wakeboarding right
outside the gates of the city.

"Our advertising campaign on the occasion of the ITB 2010 is addressed
equally to families, music-lovers and sports fans; we want to show them that
Hannover Region can offer out-of-the-ordinary experiences all the year
round," says Hans Christian Nolte, General Manager of HMTG. "This is also the
message we will be putting over at the numerous travel fairs that we will be
represented at in the coming months, and where we and the Tourism Region
Hannover will together be promoting the city's locational advantages."

This year's campaign will be presented through some 60 billboard posters
with highly expressive imagery at Berlin Central Station and all round the
trade fair centre. In addition, there will be ground posters in the "Messe
Nord" and "Messe Süd" rapid transit stations, which serve the Berlin trade
fair, and spots seeking to attract visitors to Hannover Region on the
television programme for passengers on the Berlin underground.

Furthermore, Deutsche Bahn's ICE high-speed trains will carry the
campaign motifs all over Germany with them from the beginning of March 2010
onwards, as cover pictures on some 750,000 timetable

leaflets. And no less than 16,000 copies of the tourist image brochure
"Hannover from its best side" will be laid out in trains and in Deutsche
Bahn's passenger lounges in 13 different cities. Teams promoting Hannover
will receive ITB visitors on the platforms of the trade fair centre's rapid
transit stations, and hand out to them, among other things, the current
newspaper supplement presenting events in the city and region and a card with
which they can take part in an attractive competition to be organised on the
HMTG stand at the fair.

HMTG has put together some exciting experience packages including hotel
accommodation in connection with the highlight events in Hannover Region in
2010. Also included are sporting and culinary offerings at attractive places
in Hannover Region.

An overview of the events and details of the experience packages can be
found on the internet portal www.hannover.de.

Hannover Region is presenting itself at the ITB with a stand of its own,
in cooperation with the Tourism Region Hannover. Hall 6.2 a, Stand 103c is
the place to go to convince yourself of the potential of the Hannover Region
location and of the wealth of different facets offered by Germany's second
biggest state.

    Press contact:
    Hannover Marketing und Tourismus GmbH
    Bahnhofstrasse 6/7
    30159 Hannover
    Tel: +49(0)511-1234900
    Fax: +49(0)511-12349010

Press contact: Hannover Marketing und Tourismus GmbH, Bahnhofstrasse 6/7, 30159 Hannover, Tel: +49(0)511-1234900, Fax: +49(0)511-12349010, presse at hannover-marketing.de

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