500 Million People Will be Using Mobile Health Applications in 2015

Smartphone Applications Will Help the Mobile Health Market to Break Through

BERLIN, November 11, 2010 - Although the potential benefits of mHealth solutions have been widely
discussed for over a decade, the market never emerged from the trial phase.
Smartphone applications will enable the mHealth industry to successfully
reach out to 500m of a total 1.4bn smartphone users in 2015 the new "Global
Mobile Health Market Report 2010-2015" by research2guidance says.

Ralf-Gordon Jahns, Head of Research at research2guidance, points out "Our
findings indicate that the long-expected mobile revolution in healthcare is
set to happen. Both healthcare providers and consumers are embracing
smartphones as a means to improving healthcare."

Not only are consumers taking advantage of smartphones to manage and
improve their own health, a significant number (43%) of mHealth applications
are primarily designed for healthcare professionals. These include CME
(Continued Medical Education), remote monitoring and health care management
applications.

Currently there are 17,000 mHealth applications in major app stores, 74%
of them adhering to the paid business model. With more and more traditional
healthcare providers joining the mobile applications market, the business
models will broaden to include healthcare services, sensor, advertising and
drug sales revenues.

"With the growing sophistication level of mHealth applications, only 14%
of the total market revenue in the next 5 years will come from application
download revenue," explains Egle Mikalajunaite, Senior Research Analyst.
"76% of total mHealth application market revenue will come from related
services and products such as sensors."

The "Global Mobile Health Market Report 2010-2015" by research2guidance
is a business guide for traditional healthcare companies as well as for
mobile operators wishing to successfully engage into the new mHealth market.

Please visit: www.research2guidance.com/shop/.

About research2guidance:

research2guidance is a Berlin-based market research company specialized
in the mobile industry. The company's service offerings include comprehensive
market studies, as well as bespoke research and consultancy.

link to graph:

www.research2guidance.com/wp-content/uploads/2010/11/mHealth-
market-2015-blog-image.jpg

link to blog post:

www.research2guidance.com/500m-people-will-be-using-healthcare-
mobile-applications-in-2015/

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    Contact:

    Robert Kuersten
    research2guidance
    +49-30-609-893-366
    robert.kuersten@research2guidance.com

Contact: Robert Kuersten, research2guidance, +49-30-609-893-366, robert.kuersten at research2guidance.com