The Smartphone Application Market has Reached More Than 2.2 Billion Dollars in the First Half of 2010

BERLIN, August 25, 2010 - The worldwide smartphone applications market grew more than $2.2 billion
dollars within the first six months of 2010, according to research2guidance (
www.research2guidance.com ). Mobile application download numbers
reached a total of 3.8 billion in only 6 months, compared to 3.1 billion in
2009 according to the latest report by research2guidance.

"The market is gaining momentum as more and more smartphone users have
direct and easy access to app stores," explains Ralf-Gordon Jahns, Research
Director at research2guidance. "In addition, the app stores which were
founded in 2009 have finally managed to increase application numbers and are
growing their app business."

    Key market data      2009 (full year)    1st half year 2010
    App market revenue   $1.7 bn US          $2.2 bn US
    App download number  3.1 bn              3.9 bn

"Apple's competitors like Nokia and BlackBerry started to leverage their
global reach and increased the traffic on their app stores" says Egle
Mikalajunaite Research Analyst at research2guidance. "We see this trend
continuing in the next several months and years. The next wave of new app
stores will be niche stores specializing on e.g. business or mobile health
apps".

Average application prices steeped to $3.60 US per paid application in
the first half of 2010.

"Although there are still significant differences with regard to prices
between stores, the overall decline of app prices has reclined", according to
Ralf-Gordon Jahns. "App publishers should be aware of the price differences
between stores and mobile platforms. These price differences are a sign of a
lack of market transparency. They represent a good business opportunity, but
not for too long".

Additional information is available on the current research2guidance
report, "Global Smartphone Application Report 2010." More information is also
available on the research2guidance website at
www.research2guidance.com/shop/.

About research2guidance:

research2guidance is a Berlin-based research organization that
specializes in the mobile industry. The company's services include
comprehensive market studies, as well as fully grounded research and
specialized consultancy.

    Contact:

    Robert Kuersten
    research2guidance
    +49-30-609-893-366
    robert.kuersten@research2guidance.com

Contact: Robert Kuersten, research2guidance, +49-30-609-893-366, robert.kuersten at research2guidance.com