Adrenaline Sports Live, Presented by RANI Thrills Abu Dhabi Again This Weekend

ABU DHABI, UAE, October 6, 2010 - Adrenaline sports fans are to be thrilled this weekend, when
Adrenaline Sports Live, presented by RANI, returns to the Abu Dhabi National
Exhibition Centre, Abu Dhabi, from October 7-9 for the 3rd year in a row.

The festival, organised by United Business Media, includes a
variety of activities, demos and competitions for both children and adults.

The RANI Chunk Pool, a pool filled with foam chunks instead of
water with ramps and diving boards above, will include jumps from
professional BMX riders and skateboarders, the trampoline jump competition,
the diving board competition and an open session for visitors to try.

The 'RAGE 10th Annual (Anniversary) DDE Champs' competition
will bring together the best amateur skate boarders and BMX riders from
around the region, to compete for the ultimate crown at the biggest event of
its kind in the region.

RAGE are also bringing some of the best Professional skate
boarders and BMX riders from around the world to do Demos for the spectators,
which should be an exhilarating display of extreme skate boarding, BMX biking
skills and stunts. The competition will take place in the dedicated RAGE
Skate Park which is being custom made especially for this event and will be
equipped with various level of ramps and a half-pipe.

Also featuring, the Razor Kart Zone, is a dedicated to junior
adrenaline lovers who can drive and test a wide range of electric powered
karts, Dune Buggy's, the Pocket Rocket, bikes, scooters, RC Cars and quads.

And for the 3rd year, the gaming zone will have the latest
video games from the best in the industry at the Red Entertainment Gaming
Zone.

Matt Tarrant, Show Manager for Adrenaline Sports Live
presented by RANI, commented "The Adrenaline community is an ever growing one
in the U.A.E. and we're happy to organise an event that brings the entire
family together for a weekend of exhilarating fun and adrenaline rushes. This
weekend is going to be amazing!"

For more information please visit
www.adrenalinesportslive.com or find us on
www.Facebook.com/AdrenalineSportsLive . Buy advance price tickets now
at www.timeouttickets.com, www.boxofficeme.com and select
outlets of ENOC, Eppco and Zoom.

For more information please see
www.adrenalinesportslive.com

Local clubs, associations, agencies and companies that are
interested in finding out more about Adrenaline Sports Live, presented by
RANI should contact the organisers, UBM Middle East for information, on
+971-2-406-4471 or email info@adrenalinesportslive.com

Adrenaline Sports Live presented by RANI is the region's
festival for adrenaline-fuelled sports and holidays. Adrenaline Sports Live
presented by RANI is organised by UBM Middle East, and is one of the four
founding partners of the Abu Dhabi National Exhibition Company.

Adrenaline Sports Live presented by RANI includes sports
demonstrations, "Have a Go" sports trials, competitions and the following
festival zones -

    - Water
    - Land and Urban
    - Adventure Tourism

    For images, photographs and further enquiries please contact:
    Abdul Karim Samaan
    Grayling Momentum
    abdulkarim@graylingmomentum.com
    +970-50-3633-145

For images, photographs and further enquiries please contact: Abdul Karim Samaan, Grayling Momentum, abdulkarim at graylingmomentum.com, +970-50-3633-145