Allot MobileTrends World Cup Report: Mobile Devices Create a New Category During World Cup Games

By Allot Communications Ltd., PRNE
Tuesday, July 13, 2010

YouTube Jumps by 32% on Post-Match Mornings as Fans Relive Classic Moments From the Game

BOSTON, Massachusetts, July 14, 2010 - Allot Communications Ltd. ( (NASDAQ: ALLT)
, a leading supplier of service optimization and revenue generation solutions
for fixed and mobile broadband service providers worldwide, released today
its new Allot MobileTrends World Cup Report
( The report indicates that
mobile broadband usage increased by 24% during the 2010 FIFA World Cup
matches. Web browsing on mobile broadband experienced the sharpest growth
with a 35% rise, while YouTube traffic rose significantly by 32% on
post-match mornings.

The Allot MobileTrends Report demonstrates that mobile devices did not
replace big screen televisions during the World Cup, but rather created a new
category where the two operated alongside each other. Mobile devices played a
central role in enhancing the viewer's World Cup experience by offering them
additional football and match-related information in real time, and by
providing the ability to watch replays at leisure and distribute them

According to the Allot MobileTrends World Cup Report:

    - Lunchtime matches showed the largest bandwidth increase with

    - Video streaming and P2P increased moderately by 11% and 13%

    - Mobile data bandwidth usage experienced a 16% overall
      increase during post-match mornings

"The World Cup highlights the integral role that mobile devices and
mobile broadband have come to play in our busy lives and how consumers are
use them to enhance their lifestyles by accessing information anytime,
anywhere," said Rami Hadar, President and CEO of Allot Communications. "This
global tournament has demonstrated the continued rise of mobile data usage,
in particular web and video traffic."

The Allot MobileTrends World Cup Report data is based on statistics
collected from mobile networks around the world representing more than 90
million subscribers. Data was collected during the 2010 FIFA World Cup for 42
individual matches using the long term reporting capabilities of the Allot
NetXplorer (, Allot's centralized
management and reporting system. The data collected for this report was
totally subscriber-anonymous.

The full Allot MobileTrends World Cup Report (complete with graphics) can
be found on

About Allot Communications

Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of
intelligent IP service optimization and revenue generation solutions for
fixed and mobile broadband operators and large enterprises. Allot's rich
portfolio of solutions leverages Dynamic Actionable Recognition Technology
( ) (DART)
to transform pipes into smart networks that can rapidly and efficiently
deploy value added Internet services. Allot's scalable, carrier-grade
solutions provide the visibility, topology awareness, security, application
control and subscriber management that are vital to managing Internet service
delivery, enhancing user experience, containing operating costs, and
maximizing revenue in broadband networks.

    Allot Communications Contacts:

    Jonathon Gordon
    Director of Marketing
    Allot Communications
    Tel: +972-9-7628423

    PR Contact
    Danielle Matthews
    Calysto Communications
    Tel: +1-404-266-2060 x27

Jonathon Gordon
Director of Marketing
Allot Communications, Tel: +972-9-7628423, jgordon at, PR Contact, Danielle Matthews, Calysto Communications, Tel: + 1-404-266-2060 x27, dmatthews at

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