American Medical Systems Launches STEP Patient Education Program in Europe

By American Medical Systems, PRNE
Sunday, January 16, 2011

Comprehensive Toolkit Helps Physicians Educate Patients about Today's Solutions for Erectile Dysfunction and Male Stress Urinary Incontinence

MINNETONKA, Minnesota, January 17, 2011 - American Medical Systems(R) (AMS)
( (Nasdaq: AMMD), a leading
provider of world-class devices and therapies for male and female pelvic
health, today announced the launch of its Solutions to Educate Patients
Program (STEP) in Europe. The program is designed to help healthcare
providers better educate patients and the community about solutions for the
treatment of erectile dysfunction (ED) and male stress urinary incontinence
(SUI). AMS is the first company in Europe to launch such a program and
provide these types of educational materials to patients suffering from ED
and SUI.

The STEP toolkit provides a comprehensive, easy-to-use system that
empowers healthcare providers with a wide range of in-office educational
materials, patient outreach collateral, seminars and web resources to help
guide and inspire men who suffer with ED and SUI to take action to restore
their quality of life.

"Millions of men struggle every day with troublesome ED and incontinence
symptoms that prevent them from fully enjoying time with their partners,
family and friends," said Whitney Erickson, vice president and general
manager for Men's Health at AMS. "Today's treatment options mean there's no
reason anyone should suffer in silence. The tools provided in the STEP
program can help men overcome feelings of embarrassment about their symptoms,
empower them with information about the wide range of options available and
help them find one that's right for their needs."

The STEP program puts all of the tools and templates hospitals need right
at their fingertips, including:

    - Office-based patient education material that can be used in
      the office, where patients feel most comfortable discussing these
      sensitive issues. ED and SUI brochures and posters provide insight into
      the causes and treatment options that can encourage men to speak up
      about their symptoms and inquire about treatment.
    - Patient outreach materials that can help build awareness of ED
      and SUI options and encourage men to make an appointment with their
      physician to discuss their symptoms. A range of templates for creating
      customized direct mail campaigns, newsletters and billing inserts are
    - Men's health seminars are one of the most effective ways to
      educate men and their partners about ED and SUI solutions. The AMS STEP
      program makes it easy to host a seminar with a simple, integrated
      approach including materials and guidance for planning an event-or a
      series of events.
    - Web resources enable tech-savvy patients to access information
      about ED and SUI solutions from the comfort and privacy of their own
      home. The STEP program allows hospitals to enhance their own website
      with trusted information from AMS about treatment options.
    - Health month campaigns provide an opportunity to increase overall
      awareness of ED, SUI and other men's health-related issues, as well as
      the physician's expertise in these areas. The STEP program includes a
      number of themed campaigns created by AMS that can be tied in with
      special health awareness opportunities throughout the year.

For more information about the AMS STEP program, contact AMS at:

    American Medical Systems UK Ltd
    Capital Court Capital Interchange Way
    TW8, 0EX
    Tel.: +44-208-996-3100

About American Medical Systems:

American Medical Systems, headquartered in Minnetonka, Minnesota, is a
diversified supplier of medical devices and procedures to cure incontinence,
erectile dysfunction, benign prostatic hyperplasia (BPH), pelvic floor
prolapse and other pelvic disorders in men and women. These disorders can
significantly diminish one's quality of life and profoundly affect social
relationships. In recent years, the number of people seeking treatment has
increased markedly as a result of longer lives, higher-quality-of-life
expectations and greater awareness of new treatment alternatives. American
Medical Systems' products reduce or eliminate the incapacitating effects of
these diseases, often through minimally invasive therapies. The Company's
products were used to treat approximately 335,000 patients in 2009.

More information about the Company and its products can be found at its
website and in the Company's Annual
Report on Form 10-K for 2009 and its other SEC filings.

Media, Christopher Schlosser, +31-612-126863, Christopher.Schlosser at; or Investor Relations, Mark Heggestad, +1-952-930-6495, Mark.Heggestad at, both of American Medical Systems

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