ATX Joins Pilot Project to Promote Cross-Border eCall Solutions

By Atx, PRNE
Sunday, February 28, 2010

Demonstration at CeBIT to Showcase Latest Advances in Connected Vehicle Solutions

HANNOVER, Germany, March 1, 2010 - ATX, one of the leading providers of in-vehicle, location-based services
to the global automobile industry, announced in advance of its participation
at CeBIT 2010 this week, its participation in a DEUFRAKO pilot project
designed to test different eCall deployment solutions for locating vehicles
involved in cross-border emergency situations between France and Germany.
DEUFRAKO ( is an organization dedicated to funding
bilateral (French and German) research projects.


The project will be featured at CeBIT 2010 - the world's foremost
tradeshow for the digital industry from March 2-6 at the Hannover Exhibition
Center in Germany - in Hall 7, Booth A28. ATX is co-sponsoring the exhibit
booth with ITS Niedersachsen, a consortium of automotive, telecommunications
and public agencies involved in research and development which is
coordinating German participation in the project.

The goal of the project is to analyze the differences in the French and
German solutions for transmitting location-enabled emergency signals (eCalls)
from vehicles, whether activated manually by motorists facing an emergency or
automatically by in-vehicle crash sensors. Results from the study will be
used to develop potential migration strategies for ensuring eventual
pan-European cross-border standardization and interoperability for routing of

"We are honored to be invited to participate in a project that has the
potential to help accelerate the deployment of eCall in-vehicle emergency
response, and thereby begin saving lives, by providing quicker response to
severe accidents on European roads," said Arnaud de Meulemeester, ATX
managing director.

De Meulemeester is also scheduled on 4 March to speak at the European
eCall Implementation Workshop (Convention Center, room 18) on how traditional
telematics or third-party service providers can leverage connected vehicle
technology and applications already being deployed to dramatically expand a
pan-European eCall system without having to resolve long-term issues
regarding standards, deployment costs, or technical interfaces with local
1-1-2 emergency response centers.

ATX will also use its booth at CeBIT to demonstrate an easy-to-use,
in-vehicle, human-to-machine interface that allows motorists to summon eCall
assistance, as well as access real-time information and personalized services
(i.e., roadside assistance, hotel reservations, weather forecast, available
parking) through widgets and other applications that can be downloaded into
the vehicle.

For more on ATX's initiatives in Europe, please visit

ABOUT ATX: With operations in Dallas-Fort Worth, Texas, and
representative offices in Paris, France, and Dusseldorf, Germany, ATX
( is one of the world's leading providers of customized
connected vehicles (telematics) services to global automobile manufacturers.
ATX services, among the first to be launched in the consumer vehicle market
back in 1996, are provided to vehicle owners through the brand names of its
customers: Toyota, Lexus, BMW, PSA Peugeot Citroen, Mercedes-Benz Canada, and
Rolls-Royce Motor Cars.

Services by ATX provide enhanced safety, security and driving convenience
to vehicle owners, and include location-specific emergency and roadside
assistance, automatic collision notification, stolen vehicle recovery, remote
diagnostics, and real-time traffic and navigation assistance. ATX also
customizes services to help automobile manufacturers and their affiliated
dealerships use telematics data and multiple customer contact channels to
reduce costs, enhance vehicle servicing, and more closely manage customer
relationships and contacts with the vehicle through its lifetime.

ATX has a heritage of partnering with European-based automakers to
introduce innovative, Web-based services, having helped pioneer the first
in-vehicle access to online content in 2001 and the first download of online
content to a vehicle in 2008.

ATX is a division of Cross Country Automotive Services
(, a leading provider of location-based
automotive services.

Europe, Arnaud de Meulemeester, +33-637-096-944, ameulemeester at, or North America, Gary Wallace, Vice President, Corporate Relations, 1-800-511-5891, +1-972-753-6230, gwallace at, both of ATX Group

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