AV Leader Chief(R) Integrates Luidia eBeam(R) Technology to Create World's First Interactive Short Throw Projector Mount

Interactive short throw projector mount revolutionizes interactivity: convert any projector and any projection surface into an interactive platform

AMSTERDAM, February 2, 2011 - Luidia, Inc., the global award-winning developer of interactive
solutions, today announced a new partnership with Chief, the industry leader
in professional AV mounting solutions. Luidia's eBeam technology will be
integrated into Chief's award-winning Short Throw Projector Mount Line. The
announcement was made today at the Integrated Systems Europe (ISE)
(www.iseurope.org/kcms/home.php) Show in Amsterdam where Chief is
demonstrating the new eBeam enabled interactive mount at stand 2C66.

Any short throw projector can now be upgraded to perform a variety of
digital functions by simply installing the interactive wall mount. This
solution complements Luidia's eBeam
(www.e-beam.com/products/ebeam-edge-projection.html) Interactive
whiteboard system, which has been installed in over half a million classrooms
and conference rooms worldwide.

Like previous eBeam systems, the new Chief Interactive Short Throw
Projector Mount works with standard computers, projectors and a variety of
input devices to transform existing whiteboards and writing surfaces into
interactive whiteboards.

Luidia's patented technology makes it easy for users to present, annotate
and interact with projected content, while capturing the results, which can
be shared over the Internet for remote meetings.

"eBeam technology has transformed the way schools and businesses plan for
and adopt interactive projectors," said Roy Erez, Luidia Senior Vice
President of Worldwide Business Development and Sales. "Now education and
business users can convert any wall mounted projector into an interactive
solution - extending the life of existing projectors while incorporating the
latest interactive functionality."

The eBeam technology gives business and education users the ability to
transform walls, traditional whiteboards and flat surfaces into interactive
workspaces which eliminates the need to replace these surfaces with new and
costly smartboards.

The new Chief (www.chiefmfg.com/) Interactive Mounts will work
with standard projectors and both Windows(R) and Mac(R) computers and
integrates seamlessly with existing applications. The new Chief Interactive
Short Throw Line will be available in early 2011.

"We're excited to be able to combine Luidia's innovative interactive
technology with our award-winning Chief Short Throw Projector Mounts," says
Milestone AV Technologies Chief Executive Officer Scott Gill. "By combining
our easy-to-install short throw mount solution with any compatible projector,
we can make interactivity simpler and more affordable for educational and
corporate applications."

The new Interactive Short Throw Wall Mounts offer flexibility in
classrooms, offices, and conference rooms. For AV specialists, architects and
builders, they offer greater control over the look and design of projector
display surfaces, whiteboards and interactive boards.

About Chief

Chief (www.chiefmfg.com/), a product division of Milestone AV
Technologies (www.milestone.com/), has more than 30 years of proven
product and service excellence. Committed to responding to industry needs in
the Pro AV, Residential and Office markets, Chief offers a complete line of
mounts, lifts, racks and accessories for TVs, displays, projectors and other
AV components. With numerous product awards and patented designs, Chief
provides unique mount features, and is recognized for delivering quality
products and knowledgeable, helpful customer service. Milestone AV
Technologies U.S., European, and Asia Pacific sales offices support a global
network of Chief dealers. Distribution centers are located in Minnesota (US),
California (US), Hong Kong, and the Netherlands. www.chiefmfg.com

About Luidia

Luidia creates interactive technology for capturing and sharing ideas.
The company's portable eBeam products transform flat surfaces into
interactive and collaborative workspaces. Today, eBeam technology powers an
ecosystem of interactive hardware and software for education, business and
government. Luidia and its manufacturing partners' products are in use on
five continents and dozens of countries. The company is headquartered in the
Silicon Valley. For more information, please visit: www.luidia.com or
www.e-beam.com.

Copyright (c) 2011. eBeam and eBeam Edge are registered trademarks of
Luidia. Chief is a trademark of Milestone AV Technologies. All rights
reserved.

James Strohecker of Luidia, Inc., +1-650-413-7567, jstrohecker at luidia.com