Bacardi Limited Announces Tennis Champion Rafael Nadal as New Global Social Responsibility Ambassador

By Bacardi Limited, PRNE
Monday, March 21, 2011

World #1 Ranked Tennis Player to lead continuation of the Bacardi Limited "Champions Drink Responsibly" Campaign

HAMILTON, Bermuda, March 22, 2011 - Bacardi Limited, the largest privately held spirits company in the world,
announces tennis champion Rafael Nadal as the new Bacardi Limited Global
Social Responsibility Ambassador. The ATP World Tour(R) #1 ranked Rafael
now leads the Company's award-winning responsible drinking campaign,
"Champions Drink Responsibly."

To view the Multimedia News Release, please click:

Rafael Nadal and Bacardi Limited together will spread the important
message of responsible drinking to consumers through a global multi-faceted
communications campaign. The campaign will utilize advertising, public
relations, consumer experiential initiatives and social media platforms. This
also includes a YouTube(R) channel and, for the first time, a
"Champions Drink Responsibly" Facebook(R) page to inform and engage consumers
about responsible drinking and their personal choices,

"I enjoy socializing with my friends and family and drinking responsibly
is important no matter what your game is. That is why I'm teaming up with
Bacardi Limited as I want to take the lead in promoting social responsibility
to fans and consumers around the world," said Rafael Nadal.

Winner of nine Grand Slam titles, Rafael Nadal was introduced by Bacardi
Limited President and Chief Executive Officer Seamus McBride at the global
launch event in Miami on March 22.

"We are very excited to welcome Rafa to the Bacardi family as our new
Global Social Responsibility Ambassador. Rafael Nadal is a world champion at
the top of his game whose lifestyle and dedication reflects the values of our
Company and this campaign," said Seamus McBride, Bacardi Limited President
and CEO. "His global appeal makes him the perfect champion and role model to
help us continue to spread the message that we should all know 'where to draw
the line' when it comes to drinking. We are now building into the fourth year
of the "Champions Drink Responsibly" campaign having launched with Michael
and we are delighted that Rafael has agreed to carry forth our
campaign for the next few years."

Images from the global launch event and the advertisements can be found
on and video is available at the below link from 19.00 EDT


Burson-Marsteller, for "Champions Drink Responsibly", Ian Budd, +44 207-300-6111,
ian.budd at; Robert Cadogan, +1 (305) 347-4305, robert.cadogan at;
For Bacardi Limited, Patricia Neal, +1 (441) 294-1110; Amy Federman, +1 (441) 294-1110,
afederman at

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