Barclaycard Freedom Enables House of Fraser Customers to Earn Rewards

By Barclaycard, PRNE
Monday, December 13, 2010

NORTHAMPTON, England, December 14, 2010 - Barclaycard Freedom has announced that shoppers at House of Fraser can
now earn Reward Money on purchases made at the department store.*

House of Fraser is the latest household name to join over 20,000
retailers nationwide in one of the broadest customer reward (
schemes in the UK. Its customers will be able to earn 1% Reward Money with
Barclaycard - just in time to cash in on Christmas shopping plus take
advantage of any in store promotions.

Sarah Alspach, marketing director of Barclaycard Freedom (
) commented: "With 60 department stores across the UK, we're delighted
that House of Fraser is now offering Barclaycard Freedom customers the
opportunity to earn Reward Money ( in store and
online at House of Fraser. Adding a department store to our coalition is a
significant step in the growth ambitions we have for Barclaycard Freedom,
expanding the range of products customers can spend and earn Reward Money

Maureen Dunlop, head of CRM for House of Fraser said: "Barclaycard
Freedom offers immediate and tangible rewards to cardholders. We're delighted
to offer this to our customers in time for the busy weeks leading up to

Reward Money can be earned at over 20,000 retail outlets across the UK,
including big name retailers and brands such as Goldsmiths, Mappin & Webb,
Watches of Switzerland, Shell, LA fitness and PizzaExpress, as well as many
smaller retailers.

Barclaycard customers making a purchase in most participating retailers
will see their current Reward Money balance appear on the card machine before
they enter their PIN to pay. They can then choose to redeem some or all of
that balance on the spot, or continue to save up toward a future purchase.

Eligible Barclaycard holders will be rewarded for simply using their
reward card ( to make a purchase, with
no need to register or receive a new card. Cardholders can search for
participating retailers online at, or they can text
'Freedom' to 67777 to access a list of retailers and offers whilst on the
move. Cardholders can view their Reward Money account by logging onto
mybarclaycard. This will display their current credit card reward
) balance, list transactions where Reward Money has been earned or
redeemed, and display relevant offers.

(Due to the length of the URLs, it may be necessary to copy and paste
the hyperlinks into your Internet browser's URL address field. Remove the
space if one exists.)

Notes to editors:

* Until 2011 customers will only be able to earn Reward Money at House of
Fraser stores across the UK. As soon as the technology is upgraded customers
will be able to spend Reward Money in store.

About Barclaycard

Barclaycard, part of Barclays Global Retail Banking division, is a
leading global payment business which helps consumers, retailers and
businesses to make and accept payments flexibly, and to access short-term
credit when needed.

The company is one of the pioneers of new forms of payments and is at the
forefront of developing viable contactless and mobile payment schemes for
today and cutting edge forms of payment for the future. It also issues credit
and charge cards to corporate customers and the UK Government. Barclaycard
partners with a wide range of organisations across the globe to offer their
customers or members payment options and credit.

In addition to the UK, Barclaycard operates in the United States, Europe,
Africa and the Middle and Far East.

    PR contact:

    Andrew Bond
    Barclaycard Press Office
    1234 Pavilion Drive
    NN4 7SG

PR contact: Andrew Bond, Barclaycard Press Office, 1234 Pavilion Drive, Northampton, NN4 7SG, +44(0)1604-25-1229.

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