New 'Aaker on Brands' Blog Launched

SAN FRANCISCO, December 14, 2010 - David Aaker, noted authority on branding and vice chairman of the leading
brand and marketing consultancy Prophet (www.prophet.com), has launched a
blog entitled "Aaker on Brands" (www.davidaaker.com).

Aaker has published more than 100 articles and 14 books on brand-related
topics, including the classic Building Strong Brands, Brand Leadership,
Managing Brand Equity, and Brand Relevance: Making Competitors Irrelevant due
out in January 2011. His blog features his observations on today's trends in
brand and marketing, who's doing it right, who's stumbling, and precepts to
guide marketing and branding success.

"I wish I had started blogging sooner," admits Aaker. "It's a great way
to foster conversation, and in a way that's immediately relevant in a
fast-changing world."

Aaker also Twitters via @DavidAaker.

Professor Emeritus at the Haas School of Business, University of
California, Berkeley, Aaker consults exclusively with Prophet's clients.
Prophet is a strategic brand and marketing consultancy that helps its clients
win by delivering inspired and actionable ideas.

CONTACT: Sally Hodge, +1-773-325-9282, shodge@hodgemediastrategies.com

Sally Hodge, +1-773-325-9282, shodge at hodgemediastrategies.com, for David Aaker