Bicycle Industry Benefits From Global Mobility Trend

International Bicycle Show in Taiwan Presents the Future of Bicycles, Parts and Accessories.

TAIPEI, March 2, 2010 - Bicycle makers recovered quickly from last
year's downturn and are poised for solid growth in 2010 as people worldwide
rediscover the joy of cycling. At the Taipei International Cycle Show (March
17-20), the world's bike companies are set to unveil the latest high-tech
models that are sure to attract even more converts.

Today, the buzzword in bicycle circles is 'mobility' - bikes
are increasingly seen as a vital part of integrated transport systems.
Traffic congestion, obesity, high fuel prices, climate change and the quality
of life in cities have convinced many people that cycling is a fast, healthy
and inexpensive alternative for urban commuting.

Today's bicycles are sleeker and higher quality than ever -
and they boast state-of-the-art technology as well. Where does the innovation
happen? You might be surprised to learn that the bike industry is one of the
most important in Taiwan: of the four to five million high value and quality
bikes Taiwan produces each year, most are engineered and manufactured for
high-end global bike brands. And it's at the Taipei Cycle Show, the leading
trade event for the global bicycle industry, where more than a thousand
brands present the lightest carbon road bikes, the hottest full suspension
MTBs, powerful electric bikes and smart urban folding and hybrid bicycles.

Taiwan's bicycle industry had a tough year in 2009, but
results for January from the major manufacturers paint a brighter picture.
Giant, the biggest bike maker, showed an 11.6% increase in January compared
to the same month in 2009, with revenues of NT$1.52 billion compared to
NT$1.37 billion in 2009. Merida, the number two bicycle producer in Taiwan,
had revenues of NT$983 million in January, up a striking 26.2% from 2009's
NT$778 million. Increasing global eco-conscious consumer behaviour and
further technological and manufacturing progress in the Year of the Tiger is
likely to further accelerate the recovery of the Taiwanese bike industry.

    Media Contact
    inMotion mar.com
    Uwe Weissflog, Thomas Goebel
    +49-7141-913131-2
    info@inmotionmar.com
    www.inmotionmar.com

Media Contact: inMotion mar.com, Uwe Weissflog, Thomas Goebel, +49-7141-913131-2, info at inmotionmar.com