Bigmouthmedia Hires Fiona Robertson as Head of Affiliates and PerformanceBy Bigmouthmedia, PRNE
Tuesday, September 7, 2010
EDINBURGH, Scotland, September 8, 2010 - On the back of the recent affiliate wins, Fiona Robertson (nee
MacPherson) has been hired by bigmouthmedia to head up the Affiliates and
Performance service. As well as running the team that works on the affiliate
campaigns, Robertson will be responsible for the overall growth strategy of
bigmouthmedia's affiliate and performance offering. Bigmouthmedia's current
affiliate clients include Best Western, Habitat, Macdonald Hotels and Kwik
Fit Insurance, amongst many others.
Fiona, who sits on the IAB's Affiliate Marketing Council, has
over 6 years experience in affiliate and digital channel marketing and her
most recent positions have been at WPP's MediaCom and Glasgow-based Equator
as Senior Affiliate Manager, where she developed affiliate and direct
response strategies for a number of high profile clients. Fiona's main focus
will be to integrate affiliate marketing (
into the overall bigmouthmedia offering, spotting key areas for growth and
ensuring that affiliate strategies fit seamlessly within the clients'
"We are delighted for Fiona to be joining the bigmouthmedia team," said
Robin Richmond, head of Digital at bigmouthmedia. "Her experience building
performance-led strategies will be of massive benefit to our clients
affiliate marketing campaigns. We are also seeing a definite uptake on our
affiliates and performance services offering by new and existing clients as
part of more comprehensive cross-digital marketing packages. Companies are
becoming more aware of the synergies and added value that a single supplier
can bring on board, and the recent growth of bigmouthmedia's affiliates and
cross-digital teams is a reflection of this new market trend."
About bigmouthmedia: (www.bigmouthmedia.com/)
A dedicated digital marketing specialist since 1997,
bigmouthmedia is one of the world's leading digital marketing agencies, with
a team of over 200 staff located across a raft of international offices.
Bigmouthmedia offers a full range of services including search engine
PPC, affiliate marketing, display advertising and social media.
A recipient of numerous awards, the agency has a strong track record of
running digital media solutions across the board and its global footprint and
experience makes it the ideal partner for international and multilingual
digital marketing campaigns. The agency is responsible for the digital
marketing strategies of many of the globe's best known brands, including
British Airways, Tesco, Mexx, BT, Cisco, Hotels.com, Europcar, Radisson,
Fujitsu, Belron, Chip and SAS, across 64 countries in over 30 languages.
Bigmouthmedia recently merged with LBi to create Europe's largest
marketing and technology agency, combining LBi's best in class digital media,
marketing, communications, design, branding and technology services with
bigmouthmedia's leading search engine marketing product portfolio.
Bigmouthmedia also provides up to date daily digital marketing news.
Press contact: Iain Bruce Media Strategist Bigmouthmedia 51 Timberbush Edinburgh EH6 6QH +44(0)7929-466-152 @bigmouthmedia
Press contact: Iain Bruce, Media Strategist, Bigmouthmedia, 51 Timberbush, Edinburgh, EH6 6QH, +44(0)7929-466-152, at bigmouthmedia
Tags: Bigmouthmedia, Edinburgh, scotland, September 8