Bigmouthmedia Identifying Current Key Affiliate Marketing Issues

By Bigmouthmedia, PRNE
Tuesday, September 28, 2010

EDINBURGH, Scotland, September 29, 2010 - Bigmouthmedia is to conduct a new affiliates survey designed to identify
the key issues in affiliate marketing in the current climate.

The digital marketing agency has commissioned the research in a bid to
establish firm information about the latest developments and emerging
challenges that matter to the sector. Affiliates responding to the survey
will be asked for their opinions on a series of issues ranging from networks
and tracking technologies to the use of creatives and advertising exchanges.

"Are affiliates most successful when they concentrate on just one niche?
Is commission attribution modelling a major threat to the industry? There are
many questions hanging over the affiliates industry and we want to know which
issues matter most to them," said Fiona Robertson, head of Affiliates and
Performance at bigmouthmedia.

"Our Affiliate partners are extremely important to us. We believe it's
important to know what makes their businesses work, to understand what they
think of the digital industry as a whole, and that identifying affiliate
opinions on the key issues currently facing the industry is an essential step
towards creating greater clarity in the sector."

The questions include: are affiliates better digital marketers than many
of the merchants they work with? Are there too many affiliate networks in the
UK? Do networks in the UK have a problem with low quality or fraudulent
traffic and does Google want to become the world's largest affiliate?

The new bigmouthmedia affiliate marketing survey (,
which closes on October 6th 2010, is open to any affiliate that wishes to
participate and receive a free copy of the final research in return, and one
lucky winner will also get an additional a prize. Responses from networks,
agencies and merchants are not being sought.

About bigmouthmedia

Founded in 1997, bigmouthmedia is Europe's largest independent digital
marketing agency. With a team of over 200 staff located across 13 offices in
10 countries on 3 continents, the company maximises exposure for major brands
online through a variety of fully integrated digital marketing channels:
Search engine optimisation (,
PPC, Online Media Planning, affiliate marketing (,
Social Networking, Brand Monitoring, Online PR and Web Analytics.
bigmouthmedia also provides up to date daily digital marketing news
( to ensure
clients are fully informed and aware of all industry developments.

    For further media information please contact
    Iain Bruce
    Media Strategist
    51 Timberbush
    EH6 6QH

For further media information please contact: Iain Bruce, Media Strategist, bigmouthmedia, 51 Timberbush, Edinburgh, EH6 6QH, +44-131-555-4848, at bigmouthmedia

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