Bird and Co Creative Announces Sponsorship Deal With Champion Jockey Royston Ffrench

By Bird And Co Creative, PRNE
Wednesday, October 13, 2010

BROMSGROVE, England, October 14, 2010 - Bird and Co Creative, a Worcestershire-based company specialising in
creative graphic design and web design, has announced that it is to sponsor
professional flat jockey Royston Ffrench. The sponsorship deal, which will
see Ffrench wear the Bird and Co logo on the racecourse, comes after the
agency designed a new website for the jockey and firmly establishes Bird and
Co's reputation as a specialist equine design company and its commitment to
supporting the racing industry.

Bird and Co Equine Design ( specialises
in designing websites for jockeys, trainers and horse racing teams. The
company has an in-house team of graphic designers and web developers able to
create exciting websites that cater to the specialist needs of the racing
industry. Previously, Bird and Co has worked with high profile industry
figures including multiple Classic-winning flat trainer Mark Johnston and
champion jockey and National Hunt Racehorse Trainer Jonjo O'Neill. In
addition to sponsoring Royston Ffrench, the company also sponsors Favourites
Racing and West Midlands Pony Racing.

Craig Bird, Managing Director of Bird and Co, said: "Bird and Co are
delighted to sponsor Royston. Not only is he a highly respected professional
in the weighing room but a genuinely nice guy. I'm looking forward to us both
forming a winning partnership". Ffrench recently recorded his first win under
his new sponsorship, riding Sabatini at Wolverhamption on the 26th of
September 2010.

Royston Ffrench (
) has been called "the first great black jockey", an "ambassador for the new
generation" and the "Tiger Woods of the horseracing world" by other jockeys
and racing pundits. Ffrench recently won the German Derby in July 2010 riding
Buzzwood, becoming the first British jockey to win the event, and earlier in
the year won the Dubai Duty Free at Meydan. Following the signing of his
sponsorship deal with Bird and Co, he is set to spend the winter in the heat
of Dubai where he will compete in a number of high-profile events,
culminating in the famous Dubai World Cup, the world's richest horse race, in
March 2011.

About Bird and Co:

Bird and Co is a company specialising in creative graphic design in
Worcestershire (
). It combines the work of its teams of graphic designers, ecommerce Web
Design ( and
online marketing to create unique websites for its clients. Bird and Co's
portfolio includes business web design Birmingham ( with
work for Foster Care Associates, Core Assets Group and Royston Ffrench. The
company also specialises in equine design, creating websites for jockeys and
horse trainers, as well as horse racing teams and managers.

About Royston Ffrench:

Often called "the first great black jockey", Royston Ffrench began his
horse racing career in October 1995 and rode his first winner in March 1996
before becoming Champion Apprentice in 1997. Royston recorded his first win
at Royal Ascot in June 2007, elevating him to the level of one of Britain's
greatest jockeys.

    PR contact:

    Paul Ajao
    Bird and Co Creative
    Senate House
    Saxon Business Park
    Hanbury Road
    B60 4AD

PR contact: Paul Ajao, Bird and Co Creative, Senate House, Saxon Business Park, Hanbury Road, Bromsgrove, Worcester, B60 4AD, +44-(0)1527-573770

will not be displayed