BlueAnt Wireless Appoints Stephan Ziegler to Lead EMEA Sales and Bolster International Leadership

Experienced Sales & Business Development Executive will Fuel Continued Market Momentum and Business Expansion

SANTA CLARA, California and MELBOURNE, Australia, September 21, 2010 - BlueAnt Wireless, a leading innovator of Bluetooth peripheral devices,
today announced the appointment of Stephan Ziegler as the company's sales
director of EMEA. In this role, he is responsible for accelerating company
growth throughout the United Kingdom, France and Spain. As a crucial member
of BlueAnt's worldwide team, Ziegler, who reports to BlueAnt president and
CEO David Hogan, will focus on increasing European market traction through
expanded partnerships with major retailers, distributors and carriers.

"As one of the world's largest markets for Bluetooth headsets and
accessories, EMEA plays a pivotal role in BlueAnt's business expansion," says
David Hogan, president and CEO of BlueAnt Wireless. "Stephan's proven
experience with world-class brands and strong track record of sales success
will prove invaluable in strengthening our local presence throughout the
region. He will guide our marketing and outreach strategies, building upon
his established relationships throughout the region with top-tier partners to
introduce BlueAnt's award-winning and highly innovative Bluetooth products."

With more than 20 years of experience in sales and business development,
Ziegler comes to BlueAnt from Muc-Off Limited, a well-established British
brand of cleaning solutions for bicycles, motorbikes, cars and consumer
electronics. In this capacity, Ziegler executed a global consumer launch,
which involved working with major retail brands, including Orange UK &
France, Phones 4, Phone house France, Media Markt (France, Spain and Italy),
Amazon, Play.com and TJX Europe, among others. Additionally, he led efforts
to sign major distributors worldwide, including Cellularline Italy, Gentec
Canada, Smart IT USA, HDW France, Atlantis Spain, isky South Korea, Cellnet
South Africa and Strax in Germany.

Previous to that, Ziegler spearheaded sales and business development for
Kondor Ltd., one of the largest independent accessory distributors in the UK.
While there, Ziegler restructured the sales team and grew business with major
accounts, such as DSG Group (The Link, PC World, Currys & Dixons Duty Free);
Woolworth; 3; The Carphone Warehouse (preferred European supplier); Virgin
Mobile; Phones 4 U; Tesco Vodafone and Kingfisher. Before joining Kondor,
Ziegler led sales for Caudwell Group, Europe's largest independent mobile
phone company. He also gained valuable experience while working for Memtek
Product Europe Limited, the sales and marketing powerhouse of Memorex and
Dysan branded computer consumables. He started his sales career at IBM
Switzerland.

"I look forward to joining BlueAnt's global team and leveraging my
extensive sales and business development background to help the company gain
a stronger foothold in the European market," says Ziegler. "BlueAnt's
products already are well received here as they clearly fulfill an unmet need
for hands-free communications solutions with complete voice control, superior
sound quality as well as unparalleled comfort and ease of use."

BlueAnt's diverse product portfolio includes the technically advanced Q2,
which is the first Bluetooth headset to offer integrated text-to-speech
capabilities, patent-pending Wind Armour(TM) noise reduction technology and
exceptional sound quality. BlueAnt's S4 also is gaining market momentum as
the first true hands-free voice controlled car speakerphone, enabling drivers
to communicate while on the road without touching their phone or
speakerphone. The company also markets the T1, a rugged headset that
maintains excellent sound quality performance, even in challenging
conditions. The T1 is ideally suited for people on the go, no matter where
their busy lives take them.

About BlueAnt Wireless

BlueAnt Wireless is a global technology company that provides the most
innovative Bluetooth peripheral devices and accessories on the market. The
company's product portfolio includes hands-free, stereo audio streaming and
wireless communications products with cutting-edge technology, design and
features. BlueAnt's products have been recognized for advancements in
hands-free communications by receiving numerous prestigious industry awards.
The company is based in Melbourne, Aus., with U.S. headquarters in Santa
Clara, Calif., and offices in Chicago and London. For more information,
please visit: www.blueantwireless.com.

Jamey Leveille on behalf of BlueAnt Wireless, +1-813-361-5623, jleveille at pipevyne.com