Brandwatch Announces the Appointment of Bryan Tookey as its New Chief Operating Officer

BRIGHTON, England, April 19, 2010 - Brandwatch has appointed Bryan Tookey as Chief Operations Officer ,
effective 12th April 2010. Tookey joins the social media monitoring company
from Ask Jeeves, the search engine, where he was the European Operations
Director.

Based with Brandwatch in Brighton, 35 year old Tookey, will be
responsible for managing the smooth growth of Brandwatch. Commenting on his
appointment, Bryan said: "I can't think of a more exciting role than helping
organisations and individuals figure out and react to what people are saying
about them in social media. I have watched Brandwatch set itself apart from
its competitors by providing the best realtime coverage of the social web,
the cleanest data and the finest support. I am proud to be joining this team
and look forward to building on their already successful model."

Giles Palmer, CEO of Brandwatch, comments: "We're delighted to have Bryan
join Brandwatch. With his extensive search expertise and tremendous
organisational talent, he will be a great leader for Brandwatch as we look to
grow as quickly and as smoothly as possible."

Prior to his tenure with Ask, Bryan was Google's head of Sales Finance
for European Partnerships and a Senior Engagement Manager at McKinsey, the
management consultancy. Bryan holds a Masters Degree in Chemical Engineering
from Cambridge University.

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Bryan can be contacted at bryan at brandwatch or on +44(0)7525-770076