Brightcove and TubeMogul Partner to Provide Next Generation Online Video Analytics

TubeMogul powers Brightcove 4 analytics to optimize the performance of video content and drive additional business value for publishers of all sizes

CAMBRIDGE, Massachusetts and EMERYVILLE, California, December 8 - Brightcove Inc., the leading online video platform, and TubeMogul, the
leading distribution and analytics service for online video, today announced
a strategic alliance to collaborate on next-generation technology that will
increase the overall value of online video content by providing in-depth
insight into viewer engagement and behavior. As part of the broad-based
alliance, Brightcove has licensed TubeMogul's InPlay technology to power the
analytics in the Brightcove 4 platform and deliver flexible, best-in-class
analytics to Brightcove's worldwide customer base.

"In today's new era of video ubiquity on the Web, all organizations need
a deep understanding of how their video content is being consumed in order to
generate additional value from their online video initiatives," said Jeremy
Allaire, Brightcove chairman and chief executive officer. "Together with
TubeMogul, we're providing our worldwide customer base with access to
next-generation analytics technologies that will help these organizations to
deliver more impactful, engaging video content. We are proud to partner with
TubeMogul given the company's success and impressive analytics solutions, and
we look forward to collaborating to deliver more advanced technologies and
services in the future."

Through this strategic alliance, Brightcove and TubeMogul now provide the
most comprehensive solution for video publishing, distribution, and analytics
to address the full spectrum of customer segments. Already a market leader
amongst the largest media companies and brand marketers in the world,
Brightcove's recent introduction of Brightcove 4 brings the platform within
reach for every professional website project or organization. Having
established itself as the leading distribution and analytics platform for
hundreds of thousands of independent content producers, interactive agencies,
and Web marketers, TubeMogul is increasingly serving large consumer brands
and other organizations. Together, the companies deliver centralized insight
into online video initiatives that will enable customers to broaden and
diversify their content and increase monetization opportunities.

"Our collaboration with Brightcove will help customers ranging from the
largest media companies in the world to small brand marketers to optimize the
performance of their video content and drive additional business value for
their online video initiatives," said Brett Wilson, chief executive officer
and co-founder at TubeMogul. "These in-depth analytics and comprehensive
statistics will directly impact the kind of video content that is being
rolled out across some of the most popular Web properties in the world.
Whether you're a brand marketer or a media company, this partnership will
help you to deliver better, more impactful video content."

Brightcove and TubeMogul will collaborate on the development of new
analytics offerings and premium products, giving organizations even greater
control and insight into online video experiences. The alliance also provides
a framework for co-marketing and sales activities between the two companies
that will enable each partner to leverage their complementary customer bases
and market positions.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 28 countries. For more
information, visit www.brightcove.com.

About TubeMogul

TubeMogul is the first online video analytics and distribution company
serving publishers large and small who need independent information about
video performance on the Internet and automated upload to the Web's top video
sharing sites. TubeMogul's analytic technology aggregates video-viewing data
from multiple sources to give publishers improved understanding of when,
where and how often videos are watched, track and compare what's hot and
what's not, measure the impact of marketing campaigns, gather competitive
intelligence, and share the data with colleagues or friends. For sites that
host their own video, TubeMogul offers tracking far beyond the traditional
metric of video "views." TubeMogul InPlay, which can be set up in any Flash
video player within minutes, tracks rich viewership metrics such as audience
engagement, attention span and site performance - all in real-time.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com, for Brightcove; or David Burch of TubeMogul, +1-510-653-0501, david at tubemogul.com, or Europe, Stephen Orr of AxiCom, +44-20-8392-4056, stephen.orr at axicom.com for Brightcove