Brightcove Unveils Mobile Experience for Adobe Flash Player 10.1

Easily Publish High Quality Video for the Flash Platform on Leading Smartphones

BARCELONA, Spain, February 15 - Today at the Mobile World Congress, Brightcove Inc., the leading online
video platform, unveiled the Brightcove Mobile Experience for Adobe(R)
Flash(R) Player 10.1, enabling organizations to easily deliver an optimized
video viewing experience across smartphone platforms running Flash Player
10.1 when it is available, including Google Android, Symbian S60, Palm webOS,
Windows Mobile and Research in Motion BlackBerry. The solution makes it
possible to deploy video that adapts on demand to the playback environment to
deliver a superior experience across desktops and mobile devices.

Customers already taking advantage of the Brightcove Mobile Experience
for Adobe Flash Player 10.1 include AOL, Atlantic Records, La Vanguardia,
National Geographic, The New York Times, STV, Sun Media and The Weinstein
Company.

"Flash Player 10.1 introduces a powerful suite of capabilities that
improve the quality and consistency of video on mobile devices," said Jeff
Whatcott, senior vice president of marketing at Brightcove. "We are excited
to extend our online video platform with the Brightcove Mobile Experience,
which makes it easy for our customers to publish high quality video across
leading smartphones."

Adobe Flash Player 10.1 makes it possible for mobile platforms to run the
standard Brightcove video player with the same fidelity and features as
desktop platforms. For the first time, Brightcove customers will be able to
bring their content to mobile audiences with full support for media player
styling, secure multi-bitrate streaming, deep audience profiling and
analytics, sophisticated advertising, and the full universe of more than 120
powerful media player plug-ins and extensions from Brightcove Alliance
partners. The Brightcove Mobile Experience for Flash Player 10.1 includes new
Brightcove player templates that offer user interface controls that are
specifically designed for video viewing on compact screens found on leading
smartphone platforms. The solution also includes device detection code and
best practices for dynamically switching between desktop-optimized and
mobile-optimized player templates.

Using hardware-based H.264 video decoding and CPU optimization, Flash
Player 10.1 improves mobile video playback performance while reducing system
resource utilization and preserving battery life. The Brightcove Mobile
Experience solution leverages Brightcove's cloud transcoding capabilities to
deliver mobile-ready H.264 encoded video from any standard format source
file. These encoding capabilities, in conjunction with the standard secure
multi-bitrate streaming and monetization capabilities of the Brightcove
platform, open the door to high quality long-form content delivery to mobile
devices for the first time.

"Flash Player 10.1 enables developers and content publishers to deliver
rich Web content and applications to mobile users regardless of the device or
platform they choose to use," said David Wadhwani, general manager and vice
president, Platform Business at Adobe. "As one of the leading cloud-based
online video platforms, Brightcove is perfectly set up to help content
providers easily distribute their videos across Flash-enabled mobile devices
worldwide."

The Brightcove Mobile Experience for Adobe Flash Player 10.1 solution is
a seamless extension to the Brightcove online video platform and is available
today in an invitation-only beta release. The solution will be generally
available later this year and provided free of charge to Brightcove's global
customer base of more than 1,000 media publishers and marketers.

"The rise of mobile video has introduced even more ways for music fans to
interact with their favorite artists," said Eric Snowden, senior director of
product development at Atlantic Records. "The new capabilities in the
Brightcove platform enable us to easily roll out and monetize high quality,
interactive mobile video for all of our Web properties, including popular
artists like Kid Rock and Shinedown, as well as original content filmed in
our recording studio for Studio1290.com."

"National Geographic is all about telling inspiring stories," said Pablo
Silva, vice president of global online publishing at Fox International
Channels. "Part of our mission at Fox International Channels is to look for
new ways and platforms to tell these stories. With the Brightcove Mobile
Experience for Adobe Flash Player 10.1, we're a step closer to delivering on
this promise by publishing high quality, mobile video across multiple devices
while still being able to protect, track and monetize our content."

"The Brightcove platform has enabled us to significantly expand our
digital initiatives and our reach to new audiences across the Internet and
throughout Europe and Latin America," said Ismael Nafria, director of digital
content for La Vanguardia/Grupo Godo. "The new capabilities in the Brightcove
Mobile Experience for Flash Player 10.1 will be hugely valuable as we roll
out a variety of new, high quality mobile video initiatives in the future."

"The Brightcove platform has enabled us to provide an unrivaled video
viewing experience on stv.tv and for our catch-up TV programming on STV
Player," said Alistair Brown, head of digital at STV. "Now, with the
Brightcove Mobile Experience for Adobe Flash Player 10.1, we have the
potential to extend our initiatives and deliver the highest quality online
video experience possible across all consumer channels and devices."

"We are excited to leverage the capabilities of the Brightcove Mobile
Experience for Adobe Flash Player 10.1 as we look to expand our online video
offerings to additional mobile devices and platforms," said Raymond Ostor,
general manager of digital media at Sun Media. "Brightcove's unique encoding
capabilities enable us to efficiently optimize our video content for up to
HD-quality viewing experiences on the Web and for high quality delivery and
viewing on a range of handheld devices."

The Adobe Flash Platform is the leading Web design and development
platform for creating expressive applications, content, and video that run
consistently across operating systems and devices and reach more than 98
percent of Internet-enabled desktops. Flash Player 10 was installed on more
than 93 percent of computers in just the first ten months since its release.
According to comScore Media Metrix, approximately 75 percent of online videos
viewed worldwide are delivered using Adobe Flash technology, making it the
number one format for video on the Web. Major broadcasters and media
companies, including Disney.com, MLB.com and DIRECTV, rely on the Adobe Flash
Platform for delivering video on the Web and the platform powers social
network sites such as YouTube and MySpace. For more information about the
Adobe Flash Platform visit www.adobe.com/flashplatform.

Today's announcement delivers on Brightcove and Adobe's ongoing strategic
alliance, announced in April 2009, to collaborate on technology and services
that will enhance the quality of online video experiences.

To learn more about the Brightcove Mobile Experience solution for Adobe
Flash Player 10.1, visit
www.brightcove.com/en/video-platform/solutions/mobile-experience/flash-player.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 34 countries. For more
information, visit www.brightcove.com.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com; or Europe, Stephen Orr of AxiCom, +44-20-8392-4056, stephen.orr at axicom.com; or Japan, Rie Kubota of LBS Co., Ltd., +81-3-3769-1351, rkubota at lbs.co.jp, all for Brightcove