Bucking Industry Trend, TelcoTV09 Qualified Attendance Jumps 30 Percent

Rebookings Up for 2010 Event, Nokia Siemens Networks, Motorola, Occam Networks, Adtran and others Take Leadership Positions and/or Increase Space for Next Year's Show in Vegas

SAN FRANCISCO, November 19 - TechWeb's Light Reading today announced that with strong keynotes from
AT&T, Sony Pictures Entertainment, Inc., and presentations form key Tier 2
and 3 service providers, last week's 8th Annual TelcoTV09 Conference and Expo
held at the Orange County Convention Center in Orlando, Florida experienced a
surge of attendees and industry attention. With a 30% increase in qualified
non-exhibitor attendees, and overall attendance above 2,300, this
demonstrates why TelcoTV is by far the global leading video show for
carriers.

Preliminary sales for next year's TelcoTV event, which will be held
November 9-11, 2010, at the Venetian Hotel in Las Vegas, have far exceeded
expectations. The top tier of sponsorships are already sold out, and several
key vendors have increased their footprint for 2010. Those supporting 2010
include, Occam Networks, Nokia Siemens Networks, Calix, EchoStar, Adtran,
Hitachi Communication Technologies America, TandbergTV, and Advanced Digital
Broadcast.

"In a year where unfocused horizontal conferences in the communications
industry experienced significant declines in attendance and sponsorship,
TelcoTV actually grew its targeted audience," said Joe Braue, SVP and Group
Director of Light Reading, which produces the show in collaboration with the
NTCA. "With targeted attendance (service providers, media and analysts) at
TelcoTV and our Ethernet Expo New York show (held Nov. 3 and 4 in New York
City) growing in 2009, we're once again proving that focused shows that drive
industry leadership attract the key buyers and the exhibitors that want to
sell and partner with them."

TelcoTV featured keynote addresses from Trevor Bonnstetter, CEO of West
Kentucky Rural Telephone; Mary Campanola, Outreach Coordinator,
Telecommunications Program of the Rural Utilities Service; Joe Savage,
President of the Fiber to the Home Council, North America; Mitch Singer, CTO,
Executive VP of New Media and Technology of Sony Pictures Entertainment,
Inc., and Jeffrey Weber, VP Video Products at AT&T.

Terry Pulley of CATV, an attendee, commented on the content strategies
session, saying, "Very, very informative, forward thinking. New Ideas!"

Colin Ashcroft, Corporate Communications Manager of Amino Communications,
an exhibitor at TelcoTV, said, "It's a great focused show with a high quality
of attendees."

TelcoTV 2009's key sponsors included Nokia Siemens Networks, Occam
Networks, Calix, ZTE, Alcatel-Lucent, Cisco, and Conklin-Intracom. Also
notable was the industry's leading standards bodies participating in the
TelcoTV Standards Pavilion, providing clarification on standards and their
implication on the future of broadcast TV and entertainment being delivered
over the internet.

"TelcoTV represents not only the large incumbent telcos but also the
small rural providers. It's important that all have a forum to exchange best
practices and insights. TelcoTV provides such a platform to keep our industry
competitive, strong, and viable," explains Kevin McGuire, Vice President,
Business and Technology, National Telecommunications Cooperative Association
(NTCA). TelcoTV is a joint production of Light Reading and NTCA.

For more information about participating at TelcoTV 2010, please contact
Lucy Green at green@lightreading.com or +1-949-223-3630. Please visit us
online at www.TelcoTVonline.com.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces almost 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit@CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005, and
operates as a unit of TechWeb.

About TechWeb

TechWeb (www.techweb.com/aboutus) the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology
magazines. TechWeb also provides end-to-end services ranging from
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing
services company that informs markets and brings the world's buyers and
sellers together at events, online, in print, and with the information they
need to do business successfully. UBM serves professional and commercial
communities, from IT professionals to doctors, from journalists to jewelry
dealers, from farmers to pharmacists around the world. UBM employs more than
6,500 people in more than 30 countries. UBM's businesses operating in the US
include CMPMedica, Commonwealth Business Media, Everything Channel, PR
Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on
the London Stock Exchange (UBM.L) and has a market capitalization of US$1.6
billion.

About NTCA

The National Telecommunications Cooperative Association is the
premier association representing more than 580 locally owned and managed
telecommunications cooperatives and commercial companies throughout rural
America. NTCA provides its members with legislative, regulatory, and industry
representation; meetings; publications and educational programs; and an array
of employee benefit programs. Visit us at www.ntca.org.

    CONTACT:
    Monica Peterson
    +1-949-468-7597
    peterson@lightreading.com

Monica Peterson, +1-949-468-7597, peterson at lightreading.com