InformationWeek and Light Reading’s Unstrung Selected as the Official Online Show Daily for International CTIA WIRELESS I.T. & Entertainment 2009(R) and International CTIA WIRELESS 2010(R)

By Prne, Gaea News Network
Sunday, August 16, 2009

NEW YORK -

TechWeb, the global leader in business technology media, announced today that two of its leading media brands, Light Reading’s Unstrung and InformationWeek, have been selected to produce the CTIA eShow Daily for CTIA-The Wireless Association’s upcoming events: International CTIA WIRELESS I.T. & Entertainment(R), October 7-9, 2009, in San Diego, and International CTIA WIRELESS(R), March 23-25, 2010, in Las Vegas (www.ctiashow.com).

Leveraging the position of Light Reading’s Unstrung as the wireless industry’s 4G authority, and InformationWeek’s role as the leading multimedia business technology brand, the CTIA eShow Daily news sites will cover news and analysis of interest to service providers and enterprise business technology decision-makers.

“We thank CTIA, and we think this partnership is very strategic for our brands, as the CTIA events are the biggest and most influential in the mobile industry,” says Joseph Braue, SVP/Group Director of the Light Reading Communications Network.

“TechWeb’s expertise and reach across the enterprise closely aligns with the focus on mobile business at CTIA events,” says Robert Mesirow, vice president and show director for CTIA. “The CTIA eShow Daily will provide attendees with an electronic platform to learn about and debate the latest developments in the mobile industry.”

The CTIA eShow Daily site for International CTIA WIRELESS IT & E (www.unstrung.com/ctia) will launch September 7 with previews and news updates on the show. Unstrung and InformationWeek will also be releasing a daily newsletter the week before and during the show to give attendees easy access to International CTIA WIRELESS IT & E news.

Show exhibitors should send press releases to editors@lightreading.com as plain text (no attachments, please) with “Press Release” in the subject line for consideration for our Newswire Feed, and possible coverage in our News & Analysis section. News pitches and interview suggestions should be sent to editors@lightreading.com with “CTIA News Pitch” in the subject line. Exhibitors can call us at +1-817-231- 0042 to leave a voicemail or to send a fax. Follow @LightReading (twitter.com/Light_Reading) via Twitter, where we’ll be posting updates before, during, and after CTIA.

For CTIA eShow Daily advertising opportunities please contact Michelle Gray at (gray@lightreading.com or + 1-773-327-3550). Newsletter, advertising, broadband TV, and other branding opportunities are available until September 4.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the US$3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About InformationWeek

InformationWeek (www.informationweek.com) is the anchor brand for the InformationWeek Business Technology Network — a powerful portfolio of resources that span the technology market, including security with DarkReading.com, storage with ByteandSwitch.com, application architecture with IntelligentEnterprise.com, network architecture with NetworkComputing.com, cloud computing with PlugIntoTheCloud.com, and SMB with bMighty.com. InformationWeek Magazine reaches 440,000 business technology professionals at more than a quarter million unique locations. Its mission is to help CIOs and IT executives define and frame their business technology objectives. InformationWeek.com delivers breaking news, blogs, high-impact image galleries, and proprietary research as well as analysis on IT trends, a whitepaper library, video reports, and interactive tools, in a 24/7 environment.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.

CONTACT: Amy Averbook, +1-212-600-3373, averbook@lightreading.com

Source: TechWeb

Amy Averbook, +1-212 600-3373, averbook at lightreading.com

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