Business Leaders Remain Focused on Sustainability Despite Economic Uncertainty

Nearly All Plan to Maintain or Increase Spending on CSR

NEW YORK, November 3, 2010 - Despite continuing uncertainty about the world's economy, results from
the "BSR/GlobeScan State of Sustainable Business Poll 2010"
(www.bsr.org/reports/BSR-GlobeScan_State_of_Sustainable_Business_Poll_2010_Final.pdf)
released today show more than eight in 10 respondents (84 percent) are
somewhat or very optimistic that global businesses will embrace
CSR/sustainability as part of their core strategies and operations in the
next five years. Nearly all (94 percent) of the 377 respondents, drawn from a
majority of BSR's global network of more than 250 member companies
(www.bsr.org/member-list), also said that their companies plan to
maintain or increase their budgets for CSR/sustainability programs in the
year ahead, and nearly three-quarters expect to increase the amount of
internal and external CSR/sustainability communications as well.

"When the recession hit with full force two years ago, we urged our
members to stick with sustainability as a key to achieving long-term business
success," said BSR President and CEO Aron Cramer. "It's very encouraging to
see that, even in a world still marked by instability and change, they're
staying the course."

"BSR member companies continue to demonstrate a strong commitment to
sustainable business," said Chris Coulter, senior vice president at
GlobeScan, which conducted the survey on behalf of BSR. "These findings will
reinforce the direction that many leadership companies are headed, and prompt
others to join them."

The survey was released today at the start of the BSR Conference 2010
(www.bsr.org/bsrconferences/2010), where more than 1,000 senior
business executives, entrepreneurs, and leaders from the public sector and
civil society are gathered to focus on integrating CSR and sustainability
practices into strategy and core business.

Top Sustainability Priorities in Year Ahead: Climate Change, Labor/Human
Rights

The business leaders surveyed cite climate change, workers' rights, and
human rights as the top priorities for their companies' CSR/sustainability
efforts in the year ahead.

Climate change remains an important focus of these efforts, with 63
percent of respondents selecting it more than any other issue as either a
"significant" or "very significant" priority. However, the urgency around
climate change appears to have decreased from last year, when the Copenhagen
climate summit was approaching: The proportion of respondents who considered
it a "very significant" priority declined from 41 percent in 2009 to 27
percent this year-a drop from first on the list to third.

Social issues advanced in the rankings this year, with workers' rights
taking the most notable jump, moving to the top of the list of "very
significant" priorities (selected by 32 percent) for companies'
CSR/sustainability efforts in the year ahead, followed by human rights (31
percent), climate change (27 percent), and water quality/availability (19
percent) on the list of "very significant" priorities. Underscoring the
increased attention to social and economic questions, workers' rights and
human rights are the only two issue areas among a list of seven where the
proportion of respondents who considered it to be a "very significant
priority" has remained stable or increased compared to 2009.

Drivers of Public Trust, Business Leadership, and Ongoing Success

Respondents believe that business continues to experience a lack of trust
from the public and identified three important actions companies should take
to address this gap: "measuring and demonstrating positive social and
environmental impacts" (selected by 54 percent of respondents); "increasing
the transparency of business practices" (53 percent); and "responding
promptly and effectively to accidents, product quality issues, and other
incidents" (43 percent).

Respondents were also asked to pick the three areas where companies are
demonstrating the most leadership today, and the three actions that will
drive ongoing business success. Both questions yielded the same top three
responses: "creating innovative products and business models designed for
sustainability" was selected most often (by 40 percent for leadership, and by
66 percent for business success); followed by "measuring and demonstrating
positive social and environmental impacts" (selected by 39 percent for both);
and "responding promptly and effectively to accidents, product quality
issues, and other incidents" (35 percent and 39 percent, respectively).

Cramer and Coulter will hold a private briefing for members of the press
on the complete survey results during the BSR Conference (Thursday, November
4, 11:30 a.m.-12:30 p.m.). To join in person or by phone, contact Amon
Rappaport at arappaport@bsr.org or +1-510-435-2292.

About the Research

The "BSR/GlobeScan State of Sustainable Business Poll 2010" was conducted
from September 29 to October 11, 2010, among a sample of 377 professionals
from around the world drawn from 60 percent of BSR member companies and
organizations. View the full report
(www.bsr.org/reports/BSR-GlobeScan_State_of_Sustainable_Business_Poll_2010_Final.pdf)
or fact sheet
(www.bsr.org/files/media/BSR_GlobeScan_State_of_Sustainable_Busines_Poll_2010_Fact_Sheet_11_02_2010.pdf)
for more detailed information on the topics above and others including:
return on investment, sustainable consumption, which industries are viewed as
most responsible, the most significant developments last year and next year,
and more.

About BSR

A leader in corporate responsibility since 1992, BSR works with its
global network of more than 250 member companies to develop sustainable
business strategies and solutions through consulting, research, and
cross-sector collaboration. With offices in Asia, Europe, and North America,
BSR uses its expertise in the environment, human rights, economic
development, and governance and accountability to guide global companies
toward creating a just and sustainable world. Visit www.bsr.org for
more information.

About GlobeScan

GlobeScan is an international opinion research consultancy. Companies,
multilateral institutions, governments, and NGOs trust GlobeScan for its
unique expertise in reputation research, sustainability, and issues
management. GlobeScan provides global organizations with evidence-based
insight and advice to help them build strong brands, manage relations with
key stakeholders, and define their strategic positioning. GlobeScan conducts
research in over 90 countries, is certified to the ISO 9001:2008 standard for
its quality management system, and is a signatory to the UN Global Compact.
Established in 1987, GlobeScan is an independent, management-owned company
with offices in London, Toronto, and San Francisco. www.GlobeScan.com.

Amon Rappaport, Communications Director, BSR, +1-510-435 2292, arappaport at bsr.org