Canton Fair: Multinationals Sourcing Service for International Corporate Buyers

By China Foreign Trade Centre, PRNE
Tuesday, August 31, 2010

GUANGZHOU, China, September 1, 2010 - Canton Fair's Multinationals Sourcing Service (hereinafter referred to as
MSS) offers an exclusive sourcing platform for big international buyers. For
the last session of Canton Fair, there were 11 multinational sourcing
enterprises that were invited to participate in the Fair for directional
sourcing, e.g. Auchan (France), PPR Group (France), ARC International
(France), Central Purchasing, Inc. (US), AITCO International (US), Lifetime
Brands, Inc. (US), Onninen (Finland), Mitre 10 (New Zealand), AIDA (Denmark),
Kohnan Shoji Co., Ltd. (Japan) and Trial Company Inc. (Japan). Through the
development in the previous 14 sessions, MSS has been praised consistently by
the sourcing enterprises by means of quality service, individualized sourcing
concept and wonderful organization and operations.

Through various channels such as its official website, Canton Fair News,
brochures and leaflets as well as other news media, Canton Fair concentrates
on promoting enterprise image and procuring information of buyers, building a
convenient purchasing platform for buyers, and providing buyers with services
such as badge pre-registration, purchasing platform, publicity and
conferences, etc.

By participating in MSS, buyers may not only entertain their clients in a
comfortable negotiation environment, but also offer convenience for new
suppliers to conduct face-to-face negotiations, thereby helping buyers expand
information channels and improving on-site procuring efficiency. In addition,
through Canton Fair and its MSS platform, buyers may also rapidly promote
their company image and improve their reputation and influence in the
industry.

With the gradual recovery from the global financial crisis, various
buyers have significantly raised their procuring desire with increasing
procuring amount, and some have even placed orders with their suppliers for
cooperation on the site.

As well, according to the MSS survey report of the Fair, more than 60% of
respondents indicated that they were affected by the global financial crisis.
The interviewed sourcing enterprises indicated that multinationals sourcing
was of great importance. They considered that "Multinationals Sourcing
Service helps to expand sourcing channels and find out cost-efficient
commodities;" over 50% of respondents said that number of buyers that they
sent to the Fair was on the rise. All respondents indicated that they
maintained follow-up communications with suppliers.

Mr. Xiaoying Wu of China Foreign Trade Centre (CFTC), +86-20-8913-8628

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