Carrera "Champion" Sunglasses Keep Nicole Scherzinger Eyeing for Adventure in her Newest Music Video "Wet"By Carrera, PRNE
Tuesday, August 9, 2011
PADOVA, Italy, August 10, 2011 -
CARRERA, one of the most recognized sunglass and sport eyewear brands in the world from Safilo Group, announces the inclusion of its “Champion” sunglass model in the latest Nicole Scherzinger music video “Wet”, off the singer’s debut album Killer Love, currently available in the UK and France, and to be released in Germany and Australia in September and the United States in November.
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“Wet” finds Scherzinger coming into her own as a solo artist. The highly choreographed video finds Scherzinger setting her eye on having a risqué adventure as she lets loose at a deserted underground pool. The CARRERA sunglass model “Champion,”the brand’s signature and most colourful style in its recently relaunched “vintage collection”, adorns Scherzinger during the video. With an edgy narrative set against a dark, vibrant landscape, the stylish and distinctive eyewear enhances Scherzinger’s sensual and aggressive performance.
The Carrera “vintage collection” features new “fashion” sunglass styles that resonate with young and stylish trendsetters around the world. Customized with iconic retro detailing, the new models from Carrera have achieved cult status and make a bold fashion statement.
The highly unique and recognizable aviator shape of the “Champion” sunglasses are inspired by the original design first introduced in the early Eighties and produced in Optyl, an extremely lightweight and hypoallergenic patented material that is proprietary to Safilo Group.
CARRERA’s trademark history in the sector of sports eyewear began in 1956. The sunglass brand reached new heights in popularity in the 1980s, becoming one of the most iconic fashion sunglass collections of the decade. In 1996, Safilo Group acquired CARRERA, a market leader in sunglasses and prescription eyewear. Today, CARRERA remains an iconic and successful international eyewear brand synonymous with design, innovation and quality.
Safilo Group Press Office, Tel: +39-049-698-5459, Fax : +39-049-698-7075, E-mail: pressoffice at safilo.com
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