Cash4…Breakfast: Cash4Gold and MC Hammer launch Feed the Children's Breakfast2Live Campaign

SHEFFIELD, England, December 9 - Leading mail-in gold buyer Cash4Gold and MC Hammer, three-time Grammy
award winner, today announced the launch of Breakfast2Live, a Feed The
Children (UK) campaign. The Breakfast2Live campaign calls on groups and
individuals around the UK to hold breakfasts to raise money for the charity's
life-saving projects in developing countries and UK breakfast clubs.

Cash4Gold secured GBP10,000 for the charity by donating the money through
the Big Give website, whose sponsoring Reed Organisation matched
pound-for-pound Cash4Gold's pledge at the maximum contribution level of
GBP5,000.

Brian Main, Charity Chief Executive of Feed The Children, said: "We thank
Cash4Gold for its extremely generous contribution and are deeply appreciative
of the company's - and MC Hammer's - proven and long-standing commitment to
the critical work that we do. Breakfast is the most important meal of the day
and we are asking people to take time out for just one meal to think about
the thousands of children who need our help in this country and abroad. In
the week commencing Monday, February 22nd we'd like people to run or join a
breakfast event that will raise money for Feed The Children (UK)."

MC Hammer, three-time Grammy award-winner and celebrity endorser of
Cash4Gold, said: "We're delighted to support Feed the Children's worthwhile
campaign here in the UK. We want to help the campaign succeed in ensuring
that more children around the world get the right they deserve - to eat
breakfast. Cash4Gold and I have been involved in Feed the Children events for
years, including distributing food to needy families and utilising social
media to raise support for Feed The Children (US) following natural disasters
in the Pacific and widespread flooding at home in Georgia."

Jeff Aronson, CEO of Cash4Gold, said: "Cash4Gold has for a long time
supported Feed The Children in the US and we're pleased to be doing the same
in the UK. We want to encourage as many people as possible to join us in
supporting the vital work of this great organization. Hammer has five
children and I have three, so helping kids is something very near and dear to
our hearts."

Cash4Gold, the world's #1 gold buyer direct from consumers, launched in
the UK in July 2009 and chose Sheffield as its base due to its renowned
industrial roots as the Steel City.

    Feed The Children has a number of ideas of how people can raise money for
    Breakfast2Live:

    - You can host a breakfast and invite friends (get items
      donated and then charge a small fee of say GBP5.00 per breakfast).
    - Restaurants and cafes can donate a small percentage of the price
      of a special 'Breakfast2Live' on the menu to the charity, or have a
      collection tin on the day and ask for donations to the charity from
      everyone eating in the restaurant.
    - If you have regular coffee mornings, get a batch of cakes or
      breakfast muffins donated or baked, invite your friends along and if
      everyone pays about GBP1.50 for a cup of tea or coffee and a muffin you
      can raise money that way.

About Cash4Gold

Now open for business in the U.K., Cash4Gold is already well-established
as the world's No. 1 buyer of precious metals, including gold, silver and
platinum, from the general public. Cash4Gold has served over 900,000
customers since its inception, paying out millions of pounds for their broken
or unwanted items. From its new base of operations in Sheffield, a city with
a rich history in metal-working, Cash4Gold effectively provides its fast,
secure, convenient, discreet and 100 percent satisfaction guaranteed services
to customers all across the United Kingdom. Visit Cash4Gold's website at
www.cash4gold.com or call +44(0)800-064-GOLD (4653).

About Feed The Children

Feed The Children works worldwide, as well as within the UK, to develop
sustainable communities and provide food and other necessities for those in
great need. The charity concentrates aid on children suffering the effects of
poverty, especially those orphaned or abandoned. The charity believes that
wherever there is famine, conflict, disease or poverty, it is always the
children who are most vulnerable.

Feed The Children (UK) registered in 1994 and over the years the charity
has helped millions of children and their families both at home and abroad.
The charity relies on gifts from generous companies, individuals and
organisations to donate the goods and financial assistance needed in order to
support the various humanitarian and relief projects.

For more ideas about the 'Breakfast2Live' or to take part, call Feed The
Children now on +44(0)118-932-0095 for more information. Website:
www.breakfast2live.org.uk/

For more information, images or interview bids please contact: Louise Rutter, Portland, T: +44(0)7901-676-972, E: louise.rutter at portlandpr.co.uk .