CEATEC JAPAN 2011 Exhibition Overview

TOKYO, August 4, 2011 -

- Topics this Year -

An overview has been compiled of the CEATEC JAPAN 2011 exhibition that will be held at Makuhari Messe from October 4 (Tuesday) to October 8 (Saturday) from 10:00 to 17:00 every day.

At this year’s CEATEC JAPAN, while overcoming difficulties such as the earthquake and electricity issues, Japan’s IT and electronic industries will make an appeal to the world about Japan’s potential as it aims for reconstruction. Together with this, we believe CEATEC JAPAN will be a great opportunity to demonstrate the vitality of the IT and electronics industries that are making great progress beyond the current difficult situation.

CEATEC Japan is Asia’s largest comprehensive exhibition in fields such as images, information and communications. This exhibition will see the lead that the IT and electronics industries have in realizing a plentiful and low-carbon society conveyed widely, both at home and abroad.

This year, in addition to the exhibition’s theme of “Smart Innovation - Cutting edge technologies to create the future,” we are running “Safe, Secure and Smart Society Proposed by the IT and Electronics Industries” as our promotion slogan. The plan is to hold a lively exhibition and conference and during the period of the event we expect 200,000 visitors.

The organizers on the CEATEC JAPAN Organizing Committee are composed of the following three groups:

• Japan Electronics and Information Technology Industries Association (JEITA)
• Communications and Information network Association of Japan (CIAJ)
• Computer Software Association of Japan (CSAJ)

This year’s topics are as follows.

• Smart Community Innovation 2011

Smart Community has been attracting attention as a social system that balances environmental concerns and a comfortable lifestyle through the use of renewable energy and the effective utilization of electricity throughout an entire region.

At CEATEC JAPAN 2011, there will be an introduction to the various activities of the IT and electronics industries toward the realization of a low carbon society. In addition to this, there will be demonstrations and displays of the health and medical equipment services that utilize IT and a smart house of the near future that includes electric vehicles (EV).

Television has completely switched to digital broadcasting and now mass media and social media are attempting to unite. At the NHK/JEITA booth, as diverse services that are being created by this collaboration between broadcasting and the Internet, there will be a showcase and the opportunity to personally experience content that is currently available, Hybridcast, which is a next generation broadcasting transmission cooperation service, and the social television service, teleda, which connects people and programs. In addition, there will also be an introduction to the importance of broadcasting services as information infrastructure during an earthquake. Furthermore, visitors will experience the future of Smart Life though a home appliance and energy conservation techniques in automotive electronics introduction and personal experience corner.

• Digital Network Stage

The Home & Personal Zone will showcase a variety of technologies, products and services, such as digital consumer electronics that propose a rich and dream lifestyle and society, mobile personal information terminals, automotive electronics, home networks which make up the smart house, broadcasting services and software content.

The Business and Society Zone will make proposals for the next generation of business, for example, career services that realize a safe and secure smart network, network services aimed at the corporate market, cloud computing, smart grids and also various social systems and services.

• Electronic Components, Devices & Industrial Stage

Starting with advanced technology that supports energy conservation, energy storage and energy creation, this stage will feature proposals for technologies and products of tomorrow that will form the backbone of manufacturing in Japan, such as electronic components and semiconductors that sustain electronic devices with a high density and a high degree of integration. This stage will also encourage the development of new products for market development.

• 2011 Exhibition Size

At this year’s exhibition, even after the recent earthquake, there will be proactive participation from a great many companies, starting with displays by local governments and companies from the disaster-hit areas and business matching planning. As before, the exhibition will be held making use of Halls 1-8 at Makuhari Messe. As of August 4, the number of exhibitors and booths is 403 companies/organizations (from overseas: 136 companies/organizations from 16 countries/regions) and 2,049 booths. Eventually, it is expected that the size of this year’s exhibition will be at a similar level to that held last year. (Final results of 2010: 616 companies/organizations (from overseas: 196 companies/organizations from 15 countries/regions) and 2,255 booths).

The number of registered visitors during the exhibition period that we are targeting is 200,000 people (2010 results: 181,417).

• Admission Pre-registration and the Official Website

From August 5 (Friday) we will begin accepting admission pre-registration and keynote speech attendance reservations on the Official Website. Admission will be free for those registering to attend in advance. Those that register before September 20 (Tuesday) will be sent proof of admission in advance that will allow them to attend the exhibition smoothly.

• Special Invitational Day

The opening day of the exhibition on October 4 (Tuesday) will open from 10:00 to 17:00 as a Special Invitational Day and it will be a chance for members of the media to cover the exhibition at a relaxed pace. In addition, from 12:00 to 13:30 an opening reception will be held where leading men and women in the industry will come together.

Like last year, the final day on October 8 (Saturday) will be made open to the public for free all day.

For more details, please consult the webpage below:
www.ceatec.com

Press Coverage Pre-registration

CEATEC JAPAN 2011 will start online pre-registration for members of the press on August 5.  The purpose of this system is to make it easier for journalists covering CEATEC JAPAN to enter the show site.

Those who have registered will receive information in advance and will be offered various services.

If you have any inquiries about this release please contact the CEATEC JAPAN Management Office (Japan Electronics Show Association - a general incorporated association).

Mr. Kunda, +81-03-6212-5233, press2011 at ceatec.com