Celebs and Pubs Unite for Project Fair Play

LONDON, April 27, 2010 - 200 local pubs are turning the UK footie mad in the run up to this year's
World Cup, with the help of well-known faces including Justin Lee Collins and
Bianca Gascoigne.

Each pub has signed up for 'Project Fair Play', a football-themed charity
campaign that embraces the passion for football that exists amongst locals in
pubs up and down the country.

Justin Lee Collins says, "Project Fair Play is a great way for all you
footie fans to make sure the World Cup is enjoyed by everyone, including
disadvantaged kids here and also in the host country, South Africa."

Kicking off with a 'shirt amnesty', each pub is asking locals to donate
unwanted kit, which will be taken over to townships in Johannesburg as well
as disadvantaged youngsters in Cape Town in time for the World Cup.

Lucy-Jo Hudson says, "Having lived out in South Africa for a long time
when filming Wild at Heart, I saw the passion for football in youngsters in
and around the townships of Johannesburg, so I'm delighted that Project Fair
Play is making sure the spirit of the World Cup is reaching those youngsters.
I'll definitely be donating a football shirt which I know will be put to
excellent use."

The pubs are also undergoing a massive fundraising campaign to build a
new sports ground at the Ukhanyo School in Masiphumelele, which will be used
by the local community. Here, they'll supply 'Alive & Kicking' footballs,
which carry health messages about HIV and Malaria to help educate the kids
through the medium of football.

Not forgetting our local kids, the campaign will also fund children's
charity, KidsOut's sports projects for disadvantaged youngsters across the
UK.

Pub Manager Rita Pidgeon from the Ship Inn, one of the participating pubs
in Rainhill, says: "What better way to raise funds than through our biggest
passion. Knowing how much our customers love their football, we're sure
there's going to be no shortage of shirts coming out of the closet for the
Shirt Amnesty!"

Accompanying images and more celebrity quotes available. For more
information, please visit www.projectfairplay.co.uk

Contact: Katherine Sparkes T:+44(0)117-968-8090 or +44(0)796-808-11-52- E: kat at flamingo-creative.co.uk