Children's Charities Around the World Benefit From the SSI QUEST(TM) Awards, Recognizing Companies for Creating the Most Engaging Market Research Experiences

By Survey Sampling International, PRNE
Wednesday, November 10, 2010

SSI QUEST Award Winners Donate to Ronald McDonald House, Make-A-Wish, Save the Children and NSPCC

SHELTON, Connecticut, November 11, 2010 - Survey Sampling International today announced that it has made donations
to children's charities around the world in honor of the first SSI QUEST(TM)
(Questionnaire Experience Satisfaction Tool) Award winners. The SSI QUEST
Awards, announced at the 2010 ESOMAR Congress in Athens, Greece, recognized
three companies for creating the most engaging market research experiences -
MarketVision Research, Inc. for the Americas, SinoMonitor Market Research for
Asia-Pacific and Product Perceptions for Europe, as well as for top
performance globally. As a reward for their excellence in survey design,
project managers and programmers of winning projects were able to choose
charities SSI would donate to in their names. Charities selected to benefit
from the SSI QUEST donations are:

    -- Ronald McDonald House, chosen by Emilie Orians, winning project
       manager for MarketVision Research Inc.
    -- Make-a-Wish Foundation, chosen by James Reising and Stephen Cox,
       winning programmers for MarketVision Research Inc.
    -- Save the Children, chosen by Guoqiang Diao, winning project manager,
       and Haibo Ma, winning programmer, for SinoMonitor Market Research
    -- NSPCC for Preventing Cruelty to Children, chosen by Yvonne Taylor,
       winning project lead, and Sohil Mehta, winning programmer, for
       Product Perceptions

Winning project managers and programmers also received certificates of
excellence for their innovation in survey creation. In addition, SSI
presented winning companies with customized trophies, commemorating their
commitment to advancing respondent satisfaction.

"We developed the SSI QUEST Awards to encourage the industry's continued
creativity in crafting surveys that ensure every research participant has an
excellent experience - one that is truly engaging, relevant, fun and
respectful of participants' time," says Kees de Jong, CEO of SSI. "It is
exciting to see that SSI QUEST not only is accomplishing this important
objective but also realizing another critical achievement-supporting
charities around the world that are helping children in crisis. We are proud
to honor our winners by making donations in their names to the wonderful
organizations they selected.

"The SSI QUEST program builds on SSI's strong legacy of charitable
donations. Since 2001, we have donated close to US$2 million to charities
around the world, much of it on behalf of our research participants."

SSI QUEST Award winners are chosen through a combination of several
objective factors. Research participants' self-reported satisfaction scores
are key in determining the winning projects. Drop rates and median time to
complete each survey also are considered in calculating the SSI QUEST
winners. Each of these components is appropriately weighted within the QUEST
formula to yield an accurate read on the effectiveness of the overall
respondent experience.

To drive continued improvements in the research experience, SSI gives
respondents a survey at the end of each project, assessing their
satisfaction. Results are shared back with researchers, as a complimentary
SSI service. To have their surveys scored, researchers can contact SSI at
info@surveysampling.com.

About Survey Sampling

International Survey Sampling International
(www.surveysampling.com) is the premier global provider of sampling
solutions for survey research. SSI reaches respondents in 72 countries via
Internet, telephone and mobile/wireless. Client services include
questionnaire design consultation, programming and hosting, and data
processing. SSI serves more than 2,000 clients, including 48 of the top 50
research organizations. Founded in 1977, SSI has 17 offices in 15 countries.

Ilene Siegalovsky, Vice President, Global Marketing +1-203-567-7230 ilene_siegalovsky at surveysampling.com

Government and Policy News

Survey Sampling International News

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :