Chris Ward Joins Kenshoo as UK Managing Director

Digital Marketing Software Company Taps Media and Advertising Veteran to Drive Growth and Partnerships

LONDON, December 20, 2010 - Kenshoo, a global leader in search marketing and online advertising
technology, announces today the appointment of Chris Ward as Managing
Director of Kenshoo's UK operations. Ward will be responsible for continuing
the company's strong business growth in the UK and developing industry
partnerships that will drive customer acquisition.

Since opening its London office in 2008, Kenshoo has rapidly expanded its
footprint in the UK and across Europe. Kenshoo now powers retailers such as
John Lewis and global agencies including Havas, Latitude and Omnicom Media
Group.

Ward joins Kenshoo after serving 13 years at Microsoft where he grew the
online ad sales and search engine marketing staff from 20 to 200. Brought on
to set up and run a news site for the fledgling MSN business in 1996, Ward
became head of content development, then director of business development
and, finally, commercial director. During his tenure, Ward also spearheaded
the integration of aQuantive in the UK after its acquisition by Microsoft in
2007.

Prior to Microsoft, Ward was a newspaper journalist for ten years and
worked at various national publications including the Daily and Sunday
Express, Sunday Times and Daily Mail.

"We're very excited to have Chris on board at Kenshoo," said Kenshoo CEO,
Yoav Izhar-Prato. "He has an impeccable reputation and strong relationships
in the market. Chris also shares the same level of integrity that runs
throughout our organization. We are bullish on expanding our presence within
the UK and all of Europe and I'm confident Kenshoo's customers and employees
will benefit from Chris' vision and leadership."

"Over my career in media and advertising, I've seen a lot of change in
the industry and technologies available to marketers and agencies," said
Ward. "I believe Kenshoo stands alone on the cutting edge of innovation in
the digital space. The company understands the importance of partnership and
has a proven ability to interpret customer needs and create scalable
solutions that drive results."

About Kenshoo

Kenshoo provides a global technology platform for search marketing and
online advertising. Kenshoo's digital marketing software delivers the
control, automation and results needed to make better investments across
search, social and display campaigns. Advertisers, agencies, and marketing
providers use the Kenshoo Enterprise(TM) and Kenshoo Local(TM) suites to
direct more than $15 billion USD in online sales revenue and over $1 billion
USD in annual ad spend. Kenshoo's world-class engineering team creates SaaS
solutions that power the 8 of the 10 largest ad agency networks and 5 of the
top 10 retailers. Kenshoo customers include such brands as Barnes and Noble,
Facebook, Havas Digital, Hitwise, iREP, Jobsite, John Lewis, Omnicom Media
Group, Starcom MediaVest Group, and Zappos. Kenshoo has 9 international
offices and is backed by Sequoia Capital and Arts Alliance. Please visit
www.Kenshoo.com for more information.

    Contact

    Stacie Susens
    Director of Corporate Marketing and PR, Kenshoo
    +1-877-536-7462
    Stacie.Susens@Kenshoo.com

Contact: Stacie Susens, Director of Corporate Marketing and PR, Kenshoo, +1-877-536-7462, Stacie.Susens at Kenshoo.com