Citroën Launches Latest DS4 Model with new Vibrant ‘Aura’ Contextual Advertising Unit

By Vibrant, PRNE
Wednesday, July 27, 2011

LONDON, July 28, 2011 -

- With Photo

French car manufacturer, PSA Peugeot-Citroën, is using Vibrant’s new Aura contextual advertising unit to raise awareness of the newly launched Citroën DS4 hatchback. The campaign will run until the end of September 2011, across Auto and Lifestyle sites within Vibrant’s network of 6,000 premium publishers.

Aura is designed featuring a transparent overlay which revolves 360degrees allowing brands to obtain maximum impact and prominence on the page when the consumer interacts with the ad. The Vibrant Aura unit works particularly well for product launches, as it allows advertisers with clear, bold imagery in their creative to make the brand the hero - utilising online video in a new way.

Jonathan Kopitko, Account Manager, OMD, says, “This new Aura unit gives the campaign maximum visual impact for the brand - allowing it to ‘pop’ out of the page.  Together with the keywords allowing the advertising to appear in relevant content, ensures that the New Citroën DS4 campaign will be seen by the target audience.”

Martin Forbes, Senior Vice President, Corporate Operations at Vibrant, comments, “Vibrant continually raises the bar for the industry with new contextual products and creative solutions that deliver results for top advertisers and brand experiences for 238 million unique users. The Aura unit animates the ad on the screen, and with the transparent overlay gives the display message an almost 3D quality, something that clearly has appeal and relevance for the automotive industry.”


Editors Notes

  • Vibrant was ranked 3rd, in the IPA’s annual Online Media Owner Survey published 13 April 2011.  The independent survey, carried out in February 2011, collates responses from digital planners, strategists and buyers in media agencies of the levels of service media owners.

About Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools and advertising.  With over 6,000 premium publishers, reaching more than 238 million unique users per month (comScore, May 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites.  Vibrant works with top brand advertisers such as Microsoft, General Motors, Unilever, Sainsbury’s and Hewlett Packard.

The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf.   Vibrant’s rapid growth has been recognised by the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and 2008 and Sunday Times Tech Track in 2004 and 2005.  For more information, visit or or or

A picture/s accompanying this release is available through the PA Photowire. It can be downloaded from or viewed at or

Helen Mussard, Senior European Marketing Manager, Vibrant UK: +44(0)207-239-0102, helen.mussard at;

Lorette Nettar, PR, Vibrant UK: +44(0)7968-521-684, lorette.nettar at

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